THE BLOG

28
Jul

Opportunities in the Business of Lending to the Masses

2024: State of the Consumer Loan Industry

Jer Ayles: Trihouse

By Jer Ayles: Trihouse Consulting. Payday loans, installment loans, title loans, line-of-credit loans…

We ALL know the business of lending to the masses is in tremendous turmoil. I’m not going to waste your time reviewing the “WHY’s.”

Instead, know this. There is a ton of offshore & domestic money on the hunt to enter our industry or scale their existing presence!

Know also, the smartphone Apps, tech platforms and Artificial Intelligence robotics [no human intervention/no call center headcount] brought to market daily enabling friction-less customer acquisition, underwriting, debt negotiation, servicing, funding, collections… entering our space is mind-blowing! 
 
Are you and your Team aware? 
 
HERE”S MY QUESTION FOR YOU: 
 
In a nutshell, what do you have? Are you selling? Buying? Have $$ to invest? Looking for a path/Team/opportunity? Do you have stores for sale? Portfolios for sale? Are operations executives available for hire?
 
I have immediate needs! And I have 10,000+ readers with immediate needs!
 
Do you have an opportunity? 
Send me a short email to TrihouseConsulting@gmail.com with a few details describing your situation, desire, needs, and opportunity.
 
I don’t need names! I don’t need detailed pitch decks! Just describe succinctly what you have/want/need… and your contact info.

UPHEAVAL = OPPORTUNITY! GRAB IT BY THE THROAT AND ACHIEVE YOUR GOALS. 

If this Monthly Newsletter was forwarded to you, go here and sign up free: https://geni.us/FreeSignup
 
Jer – “The Business of Lending to the Masses.”
702-208-6736 Cell Newport Beach, Calif. PDT

4-Ways I can Help You!

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Now, Go Make Some Serious Money!

09
Jul

Dinosaurs, CFPB, Parasites, Lobbyists and the Payday Loan Ability to Pay Rule

Will the fools in D.C – both so-called consumer protectionists and bureaucrats – ever comprehend the payday loan product is going the way of the dinosaur? They continue to beat a dead horse! Artificial intelligence (AI), instant bank verification, social media activity in regards to underwriting decisioning, same-day funding, virtual debit cards, wage advance apps, the SMARTPHONE,  Fintech… are all contributing to the demise of the old-school “payday loan.”

 

Image by Capri23auto from Pixabay

“The business of lending to the masses” has leapfrogged these incumbent parasites who rely on lobbyists to ensure they enter office penniless and exit, usually on their death bed, multi-millionaires.

These parasites bemoan the latest edict issued by the CFPB regarding an “ability to repay” rule. Only an idiot would loan money to an unemployed, over-leveraged peasant! Oh, wait! The government – I mean taxpayers, few that there are left will subsidize the loans that cannot be repaid.

In the current environment, many of these parasites should celebrate this latest ruling. Many will need access to taxpayer money while lacking the ability to pay it back. Oh, wait again. Forbearance! Forgiveness! The jubilee is coming to a state near them.

The bourgeois is burning down their house. Of course, the parasites will need help filling out their job application since many lack the ability to fire up their own iPad. But hey, the lobbyist in the next cubicle will offer their services.

To be clear, I’m not saying demand for payday loan styled small-dollar, accelerated, hassle-free, quick, and easy loans are in decline. At least not in the long-term. With the FED’s “printing presses” spitting out cash to anyone who can breathe many brick-n-mortar loan stores are not exactly carrying tons of cash to their bank from new loan originations.  But long term? The business of lending to the masses? The future is OURS!

PS: Details? Reach out to Jer TrihouseConsulting@gmail.com

Ready to get started? Get a copy of our infamous “Bible:” Click Here.

07
Jul

CFPB: Big Win for Consumers & Lenders – Mandatory Underwriting Provisions Rescinded!

CONSUMER FINANCIAL PROTECTION BUREAU ISSUES FINAL RULE ON SMALL DOLLAR LENDING

WASHINGTON, D.C. – The Consumer Financial Protection Bureau today issued a final rule concerning small-dollar lending in order to maintain consumer access to credit and competition in the marketplace. The final rule rescinds the mandatory underwriting provisions of the 2017 rule after re-evaluating the legal and evidentiary bases for these provisions and finding them to be insufficient. The final rule does not rescind or alter the payments provisions of the 2017 rule.

Consumers utilizing small-dollar loans continue to have robust consumer protections in place under the prohibition on unfair, deceptive, and abusive acts or practices in the Dodd-Frank Act, the payments provisions of the 2017 rule, and other provisions of federal and state law. Consumers also have increasingly innovative choices among competing small-dollar products in the marketplace.

Rescinding the mandatory underwriting provisions of the 2017 rule ensures that consumers have access to credit and competition in states that have decided to allow their residents to use such products, subject to state law limitations. Currently, 32 states allow small-dollar lending. Many of these states set maximum interest rates for small-dollar loans or impose other restrictions or limitations on their use. As noted above, the Bureau adopted today’s rule because of the insufficient legal and evidentiary bases for the 2017 rule’s mandatory underwriting provisions, but also notes that today’s action will help to ensure the continued availability of small-dollar lending products for consumers who demand them, including those who may have a particular need for such products as a result of the current pandemic.

The CFPB is committed to ensuring that consumers can make the best-informed choices among the small-dollar products available to them. To assist in achieving this objective, the Bureau announced today that it will undertake new research focusing on identifying information that could be disclosed to consumers during the small-dollar lending process to allow them to make the most informed choices.

“A vibrant and well-functioning financial marketplace is important for consumers to access the financial products they need and ensure they are protected. Our actions today ensure that consumers have access to credit from a competitive marketplace, have the best information to make informed financial decisions, and retain key protections without hindering that access,” said CFPB Director Kathleen L. Kraninger. “The Bureau protects consumers from unfair, deceptive, or abusive practices and takes action against companies that break the law. We will continue to monitor the small-dollar lending industry and enforce the law against bad actors.”

With its actions today, the Bureau is moving forward with implementing the payments provisions of the 2017 final rule. These provisions prohibit lenders from making a new attempt to withdraw funds from an account where two consecutive attempts have failed unless consumers consent to further withdrawals. The payment provisions also require such lenders to provide consumers with written notice before making their first attempt to withdraw payment from their accounts and before subsequent attempts that involve different dates, amounts, or payment channels. These provisions are intended to increase consumer protections from harm associated with lenders’ payment practices.

The Bureau received a petition to commence a rulemaking to exclude debit and prepaid cards from the payments provisions of the small-dollar lending rule, and the agency today denied that petition. The Bureau also today issued guidance clarifying the payments provisions’ scope and assisting lenders in complying with those provisions. In addition, today the Bureau released ratification of the payment provisions in light of the Supreme Court’s recent decision in Seila Law. Although the payments provisions are currently stayed by court order, the Bureau will seek to have them go into effect with a reasonable period for entities to come into compliance.

To further robust competition in the small-dollar lending space and increase access to credit, in May the Bureau issued a no-action letter (NAL) template that insured depository institutions and credit unions could use to apply for a NAL covering small-dollar credit products. The NAL template includes important consumer guardrails that must be included in any product covered by such a NAL. The Bureau issued a revised NAL Policy in September 2019 and has issued a NAL Template and two NALs under the revised Policy designed to facilitate the provision of housing counseling services.

The final rule can be viewed here: https://files.consumerfinance.gov/f/documents/cfpb_payday_final-rule-2020-revocation.pdf.

The ratification of the payment provisions can be viewed here: https://files.consumerfinance.gov/f/documents/cfpb_ratification_payment-provisions_2020-07.pdf.

FOR IMMEDIATE RELEASE:
July 7, 2020

MEDIA CONTACT:
Office of Communications
Tel: (202) 435-7170

29
Jun

Single Director Structure of Dodd-Frank Act Held to be Unconstitutional

FISCA MEMBER ALERT [If you are not a member, join here: FISCA
GREAT NEWS for Our Industry!

U.S. SUPREME COURT RELEASES RULING
IN SEILA LAW, LLC VS. CFPB

Single Director Structure of Dodd-Frank Act Held to be Unconstitutional

Today the U.S. Supreme Court announced its decision in Seila Law, LLC vs. CFPB, a case in which a private party challenged the issuance by the Consumer Financial Protection Bureau (CFPB) of a Civil Investigative Demand (CID) on the basis that the structure of the CFPB, as created by Congress in the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act) violates the Constitution’s separation of powers principle.

Seila Law argued that the CFPB’s structure is unconstitutional because the CFPB Director is removable only “for cause” and not at the will of the president. In issuing its ruling today, the Supreme Court agreed with Seila Law. It held that the structure of the CFPB is unconstitutional to the extent that the position of CFPB Director could not be removed other than for cause.

Further, the Supreme Court determined that Dodd-Frank’s provision that addressed the removal of the Director was severable from the balance of the Act. Finally, the Court ruled that upon striking this provision, the Director of the CFPB may now be removed by the president at will, but that the balance of the Act may stand. A pertinent excerpt of the Court’s ruling is here:

The President’s power to remove—and thus supervise— those who wield executive power on his behalf follows from the text of Article II, was settled by the First Congress and was confirmed in the landmark decision Myers v. United States, 272 U. S. 52 (1926). Our precedents have recognized only two exceptions to the President’s unrestricted removal power. In Humphrey’s Executor v. United States, 295 U. S. 602 (1935), we held that Congress could create expert agencies led by a group of principal officers removable by the President only for good cause.

While we need not and do not revisit our prior decisions allowing certain limitations on the President’s removal power, there are compelling reasons not to extend those precedents to the novel context of an independent agency led by a single Director.
Such an agency lacks a foundation in historical practice and clashes with constitutional structure by concentrating power in a unilateral actor insulated from Presidential control. We, therefore, hold that the structure of the CFPB violates the separation of powers. We go on to hold that the CFPB Director’s removal protection is severable from the other statutory provisions bearing on the CFPB’s authority. The agency may, therefore, continue to operate, but its Director, in light of our decision, must be removable by the President at will.

The full opinion is here: https://www.supremecourt.gov/opinions/19pdf/19-7_n6io.pdf.

Today’s decision ends a multi-year challenge to the Dodd-Frank Act, and it has significant implications for Congress in that it changes the ability of the legislative branch to delegate certain executive branch functions.

It also impacts the way the executive branch controls independent agencies.

Most immediately, the decision has significant impacts on the CFPB and its current Director, Kathleen Kraninger, who was confirmed to the post in December of 2018, for a five-year term.

For our industry, today’s ruling may have an impact on the Small-Dollar Rule, which was initially promulgated in 2017, and for which the CFPB has proposed significant revisions. The revisions were anticipated in April of this year but have not yet been issued.

>We will be providing additional analysis with respect to today’s decision and its impact on our industry.

Thank you.
Ed D’Alessio
Executive Director
FISCA

09
Jun

Pandemics, Riots: Lending to the Masses & Baby Boomer Sellers

Nobody knows the future BUT, although history may not repeat, it rhymes!

The masses ALWAYS need money! This has always been the case and will remain so.

What is “The Business of Lending to the Masses” all about? Let’s get a few things straight!

How to Buy or Start a Consumer Loan Business. Why “Baby Boomers” make the best sellers.

Payday loans, pawn shop loans, car title loans, installment loans, line-of-credit loans, wage advances, loans on smartphones, car title loans… basically the same business. Some loans are collateralized and some are not.

  • YOU ARE LENDING MONEY TO THE MASSES.
  • The masses ALWAYS need money. [Read “The Ascent of Money” and “Debt: The First 5000 Years.”
  • The Chinese virus/pandemic, protests, looting… will subside. These events have ACCELERATED the move to the digital money movement.
  • Change is MOST CERTAINLY here! Job environments are changing. Work from home will increase. It’s a digital world.
  • There will NOT be another lockdown! 40 million jobs cannot be allowed to happen again!!
  • Our recovery will be V-SHAPED. The Federal Reserve is flooding our economy. $3Trillion in stimulus and 75%+ has not even “hit the streets” yet!
  • The use of CASH – dollar bills – for anything will continue to diminish. Doubt me? Ever been in line when a Chinese or Nigerian needs to pay for ANYTHING while visiting the USA and they COMPLAIN about having to have dollar bills? They bitch.
  • Commerce, mindset, jobs… will not return to the “old normal.” The tsunami of liquidity about to overwhelm our economy will create boundless opportunities, speculation, innovation, prosperity, and dramatic increases in employment.
  • Inflation, at least for the next 18+ months will not be an issue. The world needs the dollar! Everything is paid for in dollars.
  • Continued pressure by regulators, politicians, lawyers. consumers… will result in downward pressure on lender fees. 36% max APR’s anyone?
  • The Media will continue to distort EVERYTHING. “Click Bait” is the name of their game. That’s how they make MONEY.
  • Tech is enabling lenders to minimize brick-n-mortar footprints, reduce CAQ [customer acquisition costs], headcount to perform consumer onboarding, servicing, underwriting, verifying employment status, bank account verification, collection processes… yielding qualified borrowers at lower servicing costs.
  • MOIP [Money Over Internet Protocol] is here today. Both lenders and consumers can participate in someday funding – credits/debits – through a variety of payment channels [discussed in our Manual].
  • A plethora of banks, 3rd party vendors, cloud platforms, lead providers, and capital sources can easily be integrated via API’s today thus negating the need for a Lender to “build” all the pieces required to loan money to the masses while continuing to earn a superior  ROI.
  • Online lending will replace brick-n-mortar lending. Smartphones will lead the way!
  • Never forget! Your best new customers are your old customers.

Hundreds of thousands of Baby Boomers” own small businesses today. Many of them are money Lenders, pawnshop owners, money transmitters, currency exchangers… They OFTEN have no one to sell their businesses to! Their kids don’t want them. Their grand-kids dream is not to become a money lender. Their only option? Sell! However, buyers are scarce. So… the only option is for the Boomer to close her business. [Often, it’s the significant other who has to deal with selling/closing the business.] 90% of businesses simply close their doors rather than sell.

What does this have to do with you, Dear Reader? OPPORTUNITY!

Let’s be honest. A majority of these Boomers don’t know what TikTok is! Instagram? Twitter? [Maybe if they follow President Trump.] The power of “Google My Business” for SEO to gain more borrowers? Sure, it’s likely us Boomers use Facebook to view the latest grand-kids photo. But use these platforms to scale their business, NOT A CHANCE.

  • The existence of an App the Lender can enable a consumer to download to their smartphone and tap a $500 line of credit?
  • An App that enables a Lender to install an App on their borrower’s phone rendering it inoperable if the smartphone owner fails to make their monthly payment? [The phone is referred to as “bricked.” It’s a BRICK. Worthless. The borrower cannot uninstall the App. The borrower can only make 911 emergency calls with their BRICK!  Either the borrower makes their $75 [or whatever $$ payment]  payment or loses ALL access to their contacts – THEIR PHONE NUMBER – their FB, Venmo, Zelle, Telegram, WeChat, WhatsApp, photos, camera, digital wallets, bank Apps. music Apps…

The average price of a smartphone in the USA is $600! Many are much more expensive: Statista

Top 10 millennial App downloads 2020:

  • Instagram
  • Facebook
  • Snapchat
  • YouTube
  • Twitter
  • Amazon
  • Reddit
  • Pinterest
  • WhatsApp
  • Spotify
  • Netflix

You want to get into the “business of lending to the masses? Run your business from anywhere in the world? Fund small-dollar loans to anyone in the world?

Look for opportunities. Again, many Boomers are tired, burned-out, or simply want to pass on their years of hard work to someone who recognizes what they’ve built, will carry on the business, AND pay the Boomer overtime for all their years of hard work. This strategy certainly makes more sense than simply closing the doors and walking away.

If I were attracted to this industry – ANY industry – I’d be looking for the following scenario:

  • A motivated seller [Ask me, your accountant, your lawyer, biz brokers, walk into businesses you want to buy… tell Everyone you’re looking for a business.]
  • A seller lacking an easy “out.” No family to take over. No buyers.
  • The regulators, the compliance bureaucrats, the Chinese virus, and the riots and the looters have burned them out; mentally.
  • A seller who has finally recognized 90% of businesses don’t sell. They just close.

Let’s say a Boomer’s company is making $100,000 in profits/year.

  • Don’t pay more than $200K for it.
  • Don’t just handover $200K to the Boomer.
  • Offer $10K and a payout of $220K over 3 years, or 4 years, 5 years…?
  • NEGOTIATE!
    • Say you both agree to a payout of $200K over 4 years for the business.
    • Out of the $100K/year in profits, you pay the Boomer $50K/year for 4 years.
    • Accomplishing this, you the young, savvy, tech-oriented entrepreneur that you are, add value to the biz. You scale it BIG.
    • You buy more of these little moneymakers.
    • The Boomer is thinking, “You’re going to pay me $10K for my lease and a few desks and old computers plus $50K/year for 4 years and I don’t have to simply walk away from my life’s work with ZERO $$?” DONE DEAL!
  • IT’S a  NEGOTIATION! Get creative!
    • Negotiate the down payment
    • Negotiate the number of years you have to pay the Boomer off.
    • Negotiate how much training the Boomer provides.
    • Negotiate any real estate involved.
    • Negotiate with all the current vendors the Boomer has accounts with.
  • Almost 11,000 Boomers are retiring EVERY DAY! What do you think the numbers will look be after the current MESS this planet is in? MORE!
  • Buy MORE! Add the Internet MOIP strategy. Scale this monster cash machine. Eventually, you can sell for 10X+ the “sellers discretionary income.” [I prefer this metric vs EBITDA.]

SUMMARY:

  • The MASSES always need access to cash over the long haul.
  • Get the word out. Find that perfect”TARGET” company to acquire and enable you to accomplish YOUR GOAL!
  • Get control.
  • Build a TEAM. Incentivize them to succeed. Clear, transparent rewards given often.
  • Hire quick. Fire fast.
  • Scale it. Add social media, integrate with 3rd party vendors, and reduce your costs. Evolve to the phone.  [NOTE: Need an App for your biz? Want more info about “bricking a phone” so you can use it to collateralized your customer’s smartphone? Email: Jer@TrihouseConsulting.com
  • Renegotiate ALL existing contracts and leases with vendors.
  • Review every line item on your P & L. Cut…
  • Implement MOIP.
  • Outsource those tasks others can perform faster, better, cheaper than you. Your time is VALUABLE! Ask me for the PASSWORD: Resources.
  • The economy is not yet fixed BUT it will be very soon!
  • Protests will not end but OPPORTUNITIES are here now.
  • Be ready to rock-n-roll. While your competition is crying and moaning, you are ready to POUNCE!

Exciting times and new opportunities ahead! Stay tuned!

27
May

Lending to the Masses? It’s About the Job. Which States Have Greatest Demand for Loans!

You’re a Lender! You’re funding unsecured B2C loans? You have no leverage! Sure, credit “dings” will influence a tiny percentage of your borrowers. But, your borrowers will pay their rent, buy food and try to hang on to their transportation before they elect to pay you.

“Many employees in the ‘so-called upper class’ are experiencing their six-figure incomes slip through their fingers. A Nielsen study found that one in four families making $150,000 a year or more are living paycheck-to-paycheck, while one in three earning between $50,000 and $100,000 also depends on their next check to keep their heads above water.

Attention B2C Lenders! Consumers need CHOICES! Competition = < Customer Acquisition Costs = lower fees enabling your company to take market share from incumbents, prepare for “The Corona Aftermath,” and scale BIG! 

Imagine if your customer had YOUR app on THEIR smartphone. They suddenly realize they need $100 to make it until their next paycheck. If you’re a Lender with 1000’s of customers having your own branded app on their phone, you’re IN! A couple of clicks and your borrower has $$ on their virtual debit card or in their bank account within minutes!

Think of the ramifications. Zero friction for your customers. A continuing RELATIONSHIP with your clients. As a Lender, you have a captured audience with tons of historic data about their previous loan history with you. You can charge your 1000’s of customers a monthly subscription fee [Dave.com charges $1/month to 5M borrowers with their app as of last September $5,000,000 per month even if they fund zero loans!! You could make money by arbitraging the interchange fees. Dave.com charges $4.95 to “accelerate the ACH into their borrower’s bank account. And let’s not even talk about “THE TIP!”

The best part? Today, Lenders can secure their own privately branded IOS or Android app for pennies! Your app! Your BRAND! Your life-time borrower. Your data! A no-brainer… Ask me how: Click Jer at “The Business of Lending to the Masses!”

Pre-Corona – January 2020 – CareerBuilder found that 78% of U.S. workers are living paycheck to paycheck

Source: WalletHub

And this just in from “The Hill:” Tenants are afraid mass evictions will take place in the coming weeks as eviction moratoriums across the country begin to expire. 

“As the Coronavirus pandemic began to take a grip on the country in March, dozens of states passed eviction moratoria that protect tenants from being removed from their homes. But landlords in most states are still able to file eviction notices, meaning some tenants only have until the day their state’s eviction orders expire until they have to leave their homes. “

“In Texas, where the pause on eviction proceedings ended on May 19, a local CBS affiliate found that landlords in North Texas had filed at least 1,111 eviction petitions between March 16 and early May.”

“Eviction protections expire in Iowa on May 28. Residents in Florida could begin facing eviction as soon as June 3, and in Washington state evictions protections are lifted on June 4.”

“In California and New York, two states with giant populations, eviction protections expire in late June.”

“Maya Brennan, a housing policy expert at the Urban Institute, said it won’t take long to see the effects of evictions on communities. “

“The eviction court process is usually very quick and efficient,” Brennan said.”

[Anyone realize that the tenants thrown out of their homes will have to go somewhere? Homeless housing? A revolving door? Secure housing from the landlord who just evicted their previous tenant for failure to pay their rent. It’s an untenable situation! But allow me to continue…]

J. Edward Moreno from “The Hill” goes on…

“In some cases, tenants are accumulating rent payments even as their source of income is cut off. With no way to make up lost wages, it’s unclear how tenants will make up their rent.”

“The coronavirus relief bill signed into law by President Trump in March suspended evictions through July 24 for those who receive federal housing assistance and for nonpayment of rent on properties with federally backed mortgages. The Urban Institute estimates that the federal moratorium protects more than 1 in 4 rental units nationwide or about 28 percent.”

“Rep. Ilhan Omar (D-Minn.) in April introduced the Rent and Mortgage Cancellation Act, which would cancel rent for tenants and transfer mortgages to the federal government and allow landlords to recoup their rent costs. Efforts by Omar and other progressives to include the bill in more recent corona virus relief legislation fell flat.”

“As the country continues to reel from mass unemployment, a U.S. Census Bureau survey published last week found that 21 percent of Americans are not sure if they will be able to pay rent next month.”

“According to an Urban Institute study, 10 percent of parents and guardians with children under age 19 living at home said they were late or didn’t pay their rent or mortgage between March and April because of financial hardship.

“We are absolutely terrified,” said Cea Weaver, spokesperson for the New York-based tenant coalition Housing Justice for All. “The No. 1 message that we get is from people who are not sure what to do and asking for support, and what we have to tell them is there is no option.”

“It’s also becoming increasingly clear that the economic blow of the pandemic will last until even after states begin to reopen in the coming weeks. According to a recent study from the University of Chicago, 42 percent of coronavirus-related job losses aren’t expected to recover

“During the 2008 financial crisis, Congress passed the Protecting Tenants in Foreclosure Act, which banned the removal of any tenants being evicted if the eviction was solely due to the property being in foreclosure. But without federal lawmakers passing rent relief legislation this time around, state lawmakers are taking on the push as their states face massive budgetary fallout.”

“New York State Senate Majority Leader Michael Gianaris (D), introduced legislation in March that would suspend rent payments for those affected by the pandemic. The bill hasn’t passed committee as the state’s legislative session draws to a close on June 2.”

“Illinois Gov. J.B. Pritzker (D) announced Tuesday he would extend the ban on evictions in his state past Friday when Illinois’s stay-at-home order is scheduled to expire. His move comes as the state legislature has also failed to pass legislation that would cancel rent and mortgage payments statewide for those experiencing coronavirus-related hardships.”

“California Gov. Gavin Newsom’s (D) March eviction order prevented renters from being physically evicted from the premises, but it didn’t actually prevent landlords from filing the eviction in court preemptively. The Judicial Council of California later extended the governor’s order to prevent nearly all eviction filings in the state.”

“At the time, the California Apartment Association said the move is “unnecessary, overly broad,” and “invites tenants who have the financial wherewithal to pay their rent to withhold it, leaving landlords struggling to cover their own bills and to keep employees on their payroll.”

“Shanti Singh, a spokesperson for Tenants Together, a housing nonprofit organization based in San Francisco, said tenants have been contacting their hotline at record numbers this month.”

“Though the organization does not provide formal legal aid, they said most renters reach out seeking more information about what their rights are in these circumstances. Some have said they are working out informal agreements with their landlords to avoid eviction.”

“We are deeply concerned that there’s going to be an eviction cliff when these phases of emergencies are lifted,” she said.”

Here’s a link to “The Hill” original piece: The Hill

Are you itching to get into “the business of lending to the masses?” Do you comprehend the SIGNIFICANT tsunami for the demand for small-dollar loans in Q2, Q3, Q4, and beyond?   Are you a vendor, call center operator, payment processor, lead generator, loan management software provider, a lawyer… interested in learning more about this industry? Get a copy of our “Bible: How to Loan Money to the Masses Profitably.” Click to view the “Table of Contents” and get our 500+ page PDF delivered into your inbox immediately.

Finally, for perspective on money and lending read/listen to “Debt: The First 5000 Years” and “The Ascent of Money.” two excellent books that will enable you to grasp the significance of money lending over the millennia and enable you to recognize that the masses will ALWAYS be living paycheck to paycheck!


Grab a copy of “How to Loan Money to the Masses Profitably.” Immediate PDF download is available! You could be learning in 60 seconds… Or, schedule a 1:1 private call with our founder, Jer Ayles. Click to schedule…

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How to open a loan business

Click the IMAGE to Invest in our Course: “How to Open/Improve a Consumer Loan Business”

20
May

$550 Million Settlement with Santander Subprime Auto Loans: Arizona AG

I’ve been pounding the table lately regarding the need for ALL entrepreneurs in ALL industries to collaborate with competent experts who know how to legally prepare you for this litigious society we live in! Yes, I’m well aware of the propaganda! “There are more payday loan stores in the USA than there are McDonald’s.” B.S!

  • Store count is down. There is this “thing” called the INTERNET.
  • Everyone has a smartphone. We have a white-labeled app enabling the masses – even those lacking a bank account – to access a few hundred bucks within minutes via a virtual MasterCard, ACH deposits… We enable the borrower to select their own custom payment plan. They choose when and how to pay us back. Our lower loan production costs = lower CAQ costs = lower customer fees < APR’s
  • Implementation of strategies for asset protection and tax reduction is NOT illegal. Attorney Howard Rosen recently discussed this topic in-depth here: Howard Rosen, Esq
  • It’s extremely expensive and time-consuming to secure lending licenses, compliance/regulatory IP state-by-state, followed by annual audits by incompetent government employees. For many entrepreneurs and consumers, the tribal model is a better solution. [Explore here: The Tribal Sovereign Lending Model.]
  • The payday loan product IS A DINOSAUR! Even ENOVA, the publicly traded lender that originally launched as CASHNETUSA in the ’90s disclosed on their last Quarterly Financial Report that single payment [payday loans] represents 2% of their loan portfolio. And they lent $380,000,000 in this 3-month period! CURO is about the same!
  • Big Brother, PEW, CRL, CFPB … continue to dwell and waste taxpayer money on OLD NEWS!

Here’s the latest: More than 12,000 Arizona Car Buyers Eligible for Millions in Relief

PHOENIX—Attorney General Mark Brnovich, along with a coalition of 34 attorneys general, announced today a settlement with Santander Consumer USA Inc., one of the nation’s largest subprime auto lenders, that provides $550 million in relief for consumers, with millions more expected in additional deficiency waivers. More than 12,000 Arizona consumers will receive between $22.7 million and $41.5 million of relief (through restitution checks, in-kind relief, or debt forgiveness). The settlement resolves allegations that Santander violated consumer protection laws by giving high-interest loans to car buyers it knew could not afford them.

“Buying a car is one of the most important purchases a person makes in their life and companies involved in any transaction need to be as transparent as possible,” said Attorney General Mark Brnovich. “Santander knowingly put Arizonans into loans they couldn’t afford, setting them up for years of financial hardship. This settlement holds Santander accountable and provides thousands of Arizona consumers with much-needed financial relief.”

Based on the multistate investigation, the coalition alleges that Santander, through its use of proprietary credit scoring models to forecast default risk, knew that certain consumer segments were likely to default, yet issued high-interest loans to them anyway. Santander exposed these borrowers to unnecessarily high levels of risk through high loan-to-value ratios, significant back-end fees, and high payment-to-income ratios. The attorneys general also allege that Santander’s aggressive pursuit of market share led it to underestimate the risk associated with loans by turning a blind eye to dealer abuse and failing to monitor dealer falsification of income and expenses. Finally, the coalition contends that Santander engaged in deceptive servicing practices and actively misled consumers about the risks of partial payments and loan extensions.

Under the settlement, which is pending court approval, Santander is required to provide relief to consumers and is required to factor a consumer’s ability to pay the loan into its underwriting moving forward.

Santander will pay $65 million to the 34 participating states for restitution for certain subprime consumers who defaulted on loans between January 1, 2010, and December 31, 2019. For consumers with the lowest quality loans who defaulted as of December 31, 2019, and have not yet had their cars repossessed, Santander is required to allow them to keep their car and waive any deficiency balance on the loan, up to a total value of $45 million in deficiency waivers.

The settlement also includes significant consumer relief by way of loan forgiveness. In all, Santander has agreed to waive the deficiency balances for certain defaulted consumers, with approximately $433 million in immediate forgiveness of loans still owned by Santander, and additional deficiency waivers of loans that Santander no longer owns but is required to attempt to buy back from third parties.

Santander will also pay up to $2 million for a settlement administrator who will administer restitution claims, and pay an additional $5 million directly to the investigating states.

Arizona Consumer Settlement Terms

  • Consumer Restitution: Over 12,000 Arizona consumers who defaulted on loans between January 1, 2010, and December 31, 2019, will receive a check for at least $224.80, totaling over $2.7 million in restitution for Arizonans. This dollar amount is subject to increase depending on how many consumers can be located nationwide. If additional funds become available, a second check will be mailed out.
  • Loan Forgiveness:  Arizonans could receive up to $38.7 million in loan forgiveness. Of that amount, approximately $19.9 million for 1,425 loans will be forgiven immediately ($13,964.91 average per loan), and an additional $18.8 million for 1,966 loans that have been securitized by third parties will be forgiven if Santander can repurchase them ($9,562.56 average per loan).
  • In-Kind Relief: $45 million of in-kind relief will be provided to consumers with the lowest quality loans who defaulted as of December 31, 2019, and have not had their cars repossessed. Consumers can keep their vehicles and Santander will give consumers the title and waive any outstanding balance on the loan.
  • Consumer Protection: Additionally, the Arizona Attorney General’s Office will receive $30,000. The funds will be deposited into the Attorney General’s Consumer Revolving funds to be used for future consumer enforcement actions.

Santander has already identified the eligible consumers for each category listed above, and Santander or the claims administrator will attempt to contact those consumers. If you think you may be eligible or would like additional information, please visit http://www.santandermultistateagsettlement.com. Additional information on restitution checks and expected timelines will be available in the near future.

Moving forward, Santander cannot extend financing if a consumer has a negative residual income after taking into consideration a list of actual monthly debt obligations. Additionally, Santander is now required to test all loans that default in the future to see if the consumer, at the time of origination, had a negative income. The test must include an amount for basic living expenses. If the loan is found to be unaffordable and the consumer defaults within a certain amount of time, Santander will be required to forgive that loan.

Santander is barred from requiring dealers to sell ancillary products, such as vehicle service contracts. Santander will also implement steps to monitor dealers who engage in income inflation, expense inflation, and power booking, and Santander will enact additional documentation requirements for those dealers. Further, whereas Santander previously allowed these problematic dealers to waive documentation requirements on income and expenses, Santander no longer will allow such exceptions. If Santander has to use a defaulted mortgage or rent payment value, the amount of input must reasonably reflect the payment value for the geographic location. Finally, Santander will maintain policies and procedures for deferments, forbearances, modifications, and other collection matters that all employees must follow.

Joining Attorney General Brnovich in the settlement are the attorneys general of Illinois, California, Maryland, New Jersey, Oregon, and Washington, who comprise the executive committee; as well as the attorneys general of Arkansas, Connecticut, the District of Columbia, Florida, Georgia, Hawaii, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Michigan, Minnesota, Nebraska, New Hampshire, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Utah, Virginia, West Virginia, and Wyoming.

Copy of complaint.

Copy of Arizona AG Press Release.

Are you ready to jump into “the business of lending to the masses?” Are you tired of kicking tires, Googling your time away day after day trying to figure out how to loan money PROFITABLY while you sit on the beach, “work” in a coffee shop anywhere in the world, and build an asset that ordinary folks everywhere on our planet ALWAYS want and need? MONEY! Go big or go small. It’s your call.

ALL your questions are answered here: “How to Loan Money to the Masses Profitably.”

Your “inventory” is MONEY. It’s not rotting vegetables, yogurt machines, pizza ovens, a franchise… It’s CASH. And everyone needs CASH.

Here’s the “Table of Contents.” 

There has never been a better time to invest in yourself and open up this new paradigm of tools for lending delivered immediately to your Inbox.  This is not rocket science. The pieces to this puzzle have been built. You choose how to assemble them. Websites, apps, customer acquisition, underwriting, processing, funding delivery systems, cloud-based loan management software, collections, defaults, capital, pro formas, integrations, lead providers… These topics and more are in Version 74 of our “bible!”

CORONA? Yes, a real shame! Many incumbents will not survive, Their cost of capital was too high, they were caught over-leveraged and they failed to embrace the latest MOIP [Money Over Internet Protocol] strategies. What’s that mean for those of us left standing? OPPORTUNITY! The masses still need MONEY. More than ever! And, we will survive and prosper post-Corona! Are you ready?

Begin your journey here: “How to Loan Money to the Masses Profitably.” Devour it! Study it! Then, CALL ME on my Cell: 702-208-6736. Free 15 minutes. [Just tell me what is the last word in our “bible” on page 412.] I normally charge $400/hr

Who am I? Jer Ayles.

And Jer Ayles.

How to open a loan business

Click the IMAGE to Invest in our Course: “How to Open/Improve a Consumer Loan Business”

13
May

THE TRIBAL LENDING ENTERPRISE. ASSET PROTECTION-WHAT YOU NEED TO DO TO PROTECT YOURSELF

Tribal Lending

 

 

 

FINANCING / SERVICING THE TRIBAL LENDING ENTERPRISE: 

WHAT YOU NEED TO DO TO PROTECT YOURSELF

By: Howard Rosen, Attorney, 8 2020 Donlevy-Rosen & Rosen, P.A. https://ProtectYou.com/

Anyone participating in financing or servicing a tribal lending enterprise (TLE) is aware of the controversies involved in “the business of lending to the masses.”

PS: Know that the likelihood that your business, NO MATTER THE INDUSTRY, will be attacked by plaintiff class action attorneys at some point in time is CERTAIN! The USA graduates more attorneys than scientists or doctors! These are bright students carrying a LOT of student debt. The USA economy is the most litigious country on planet earth. And, there is the topic of divorce, inheritance, taxes… As you read the following, consider your position. Howard’s theme is NOT to scare you out of your wits nor counsel you against participating in an industry having inexhaustible demand while offering investors and entrepreneurs a SUPERIOR ROI with the additional opportunity to be of service to your investors, employees and your community. Howard’s goal is to implore you to lay the appropriate foundations – no matter your industry – BEFORE catastrophe causes you, your loved ones, and your employee’s undue distress.

Notwithstanding the facts that numerous court cases have supported tribes’ ability to carry on these businesses, and that, in 2013, 31 congressmen and women signed a letter opposing federal attacks on tribal lenders, state-based and class action attacks continue. The Think Finance and American Web Loan settlements of $55 million and $141 million, respectively, are real-world examples of just how risky these businesses are.

Recent cases show that anyone providing services to a TLE, or even to a service provider of a TLE, should be concerned about potential lawsuits. This includes owners and C‑level officers of lead providers, marketing companies, loan management system providers, payment processing companies, funding providers, consultants, etc. Given these large payouts, we anticipate that the class actions firms will only get more aggressive. They smell blood in the water.

Given the above, please ask yourself these two questions: 

  • Are you confident that you will never be sued?
  • Are you confident that if you are sued, you will be treated fairly by the U.S. legal system?

Assuming you answered NO to either of these questions, and you are financing, servicing, or in any way connected to a TLE, what should you do to protect yourself because of these risks?

Our law practice has been 100% concentrated on wealth preservation planning for almost thirty years and has represented third-party lenders, servicers, and mangers in these TLE businesses. No creditor of a client has ever been successful in reaching assets held in one of our clients’ trusts.

The key to successful wealth preservation is advance planning: implement the protective plan in advance of any claim!

Everyone’s case will be different, but certain principles are always applicable to wealth preservation planning. First and foremost, this is a legal matter, and it must only be handled by an experienced and qualified attorney. How can you be certain your attorney is experienced and qualified to properly implement this type of planning for you? Ask the attorney the questions set forth here: https://protectyou.com/2019/04/how-to-select-an-asset-protection-attorney/

Some general principles of wealth preservation planning: A properly structured offshore trust is the Gold Standard for wealth preservation. Why? First, considering protecting cash and publicly traded securities, if (and this is a big IF the offshore strategy is properly structured and implemented,) no court in the United States will have the power to undo the plan. Stated another way: No court in the United States will have the ability or power to force the trustee to return the assets, nor will any U.S. court have the ability to seize trust assets properly held outside the United States.

Here’s an example of how this works:

Jim’s company had provided services to a TLE for 10 years. During that time, Jim managed to save $30 million from the servicing fees he earned. Jim invested his savings in publicly traded securities held in a US brokerage account. Being aware of the risks from his business, Jim decided to be proactive and protect his wealth, so he implemented the offshore trust protective strategy described above.

As part of the implementation of his offshore trust, Jim’s brokerage investments are transferred to an account held in the name of his offshore trust at a Swiss financial institution. Two years later, he is dragged into a class-action lawsuit. The US case goes badly for Jim! He loses and is hit with a $50 million judgment. Jim has no substantial assets located in the US, so the judgment creditor will have to try to collect the judgment from Jim’s Cook Islands trust.

The first thing the creditor will do is to try and domesticate the judgment in the Cook Islands. Since Cook Islands law does not recognize such foreign judgments, that will not work.

Where does that leave the creditor? Having to start litigation all over again in the Cook Islands using Cook Islands lawyers (who will not take the case on a contingency basis – payment upfront is required). In this case, the statute of limitations will have already expired in the Cook Islands, so the creditor is out of luck – the case cannot be brought.

If the statute had not yet expired, and the creditor starts litigation in the Cook Islands, the trust can be moved out of the Cook Islands (even in the face of a local restraining order) to another suitable jurisdiction, thus requiring the creditor to start the litigation all over again with yet another set of new lawyers.

What about Jim? Since Jim is a beneficiary of his trust, the trustee can make payments directly to Jim, or, for Jim’s benefit. The latter means that the trustee can pay the auto lease on Jim’s car, his mortgage payment, his children’s tuition at college, Jim’s credit card bills, etc.

THE POINT?  Jim can go on with his life! Unfettered…

In these cases, a settlement is often reached – on our client’s terms. Otherwise, the creditor will never collect a dime, and those plaintiff lawyers only get paid if they collect!

Effectively protecting real estate requires the utilization of an ancillary strategy together with the offshore trust. The belief that real estate can be effectively protected by enclosing it in a box called a limited liability company, limited partnership, or corporation does not take into account the reality that a “result‑oriented” judge (remember being treated fairly?) can disregard the entity.

The only effective method of protecting real estate is to make the real estate not worth going after” for a creditor. The only way to do that is to reduce the value of the property. That value reduction is accomplished by encumbering the property with a loan from an unrelated independent lender (the key to the effectiveness of this strategy) and transferring the loan proceeds to the offshore trust (a strategy our firm developed decades ago in conjunction with an offshore bank and independent lenders).

Think about it: Would you spend your time and money to sue someone if all they had was a piece of real property worth $1 million encumbered by a $950,000 mortgage? This real estate strategy has been used successfully against the U.S. government. For more on this strategy, watch this short video:

https://protectyou.com/2013/09/how-can-loans-protect-real-estate-video/

Some assets cannot be protected with an offshore trust. Take your IRA, for example. You cannot transfer a traditional IRA to your trust without incurring a tax liability. So what can you do to fully protect your IRA? Utilizing a strategy developed by Donlevy‑Rosen Rosen, P.A. almost 20 years ago, effective protection of the IRA assets is accomplished by causing the IRA (using a specialized U.S. IRA custodian) to establish a single-member offshore limited liability company governed by properly structured specialized operating documents containing specific protective provisions.

The IRA contributes (transfers) all of its cash and securities to the LLC in exchange for a 100% ownership interest (member interest) in the LLC, leaving the U.S. IRA custodian directly holding only a member interest in the offshore LLC. The LLC is now the “investment” of the IRA. The independent offshore manager of the LLC will place the transferred cash and publicly traded securities into an offshore financial account (likely in Switzerland) which can be professionally managed by a U.S. investment manager. At this point, the cash and securities in the LLC (the IRA assets) will be beyond the reach of any U.S. court & fully shielded from U.S. creditors (analogous to the offshore trust). For more on our exclusive IRA protection strategy, see the short video on our home page: https://ProtectYou.com/ and see our newsletter at:

https://protectyou.com/2014/10/enhancing-creditor-protection-of-ira-funds-inherited-and-otherwise/

Again, the key to effective wealth preservation planning is to move your assets (or, in the case of real estate, the equity) beyond the reach of the U.S. legal system. Take the power away from the U.S. legal system to undo your planning and reach your assets.

To repeat what was said above: Only an experienced and qualified attorney should be retained to implement this type of planning.

For more information, call Howard Rosen, Esq. at 305-459-3289 (eastern time zone).

A personal plea from Jer: When you reach out to Howard, PLEASE mention Jer 🙂 Perhaps Howard will show me some MERCY in the future… and YOU as well.

Tribe Lending ConsultantAnd, if you and your Team would like to explore a collaboration with a federally recognized Native American Indian tribe to offer loans to U.S. residents without having to secure state-by-state licensing or investing years in an attempt to partner with a bank, reach out to Consultants4Tribes.com for a personal introduction. https://www.Consultants4Tribes.com

08
May

I Have a Dream. It Has a Surprise Ending. I’m Out of Work

I have a dream! With a surprise ending! I’m out of work! I’m an optimist. Always have been. Present ANY  scenario to me and I will ferret out the positives and solutions.

[For perspective, know that I’m a consultant for “Loan Sharks;” the business of lending to the masses. In “polite society” and in the halls of Congress, we entrepreneurs and the executives of publicly traded companies in my industry refer to it as “AFS” or, Alternative Financial Services. I’m in the business of “hard money lending.” Payday loans, car title loans, small-dollar loans, personal loans… to sub-prime consumers. VERY PROFITABLE with the right Team and business model! KNOW that banks, credit unions, credit card companies, rent-to-own, buy-here-pay-here, VC’s, Family Offices, Wall Street, ALL wear the same hat. They simply don ties.]

36M Americans are unemployed; and climbing. Just this week, outside of Houston, 1000’s of folks sat in their cars while in line for a food bank! Even at full employment; Pre-Corona, 40% of America’s workers could not access $400 cash in an emergency. Credit is nonexistent today. Credit card companies are suddenly capping off maximum limits and, in many cases, simply closing accounts. Online & storefront lenders serving the millions of sub-prime consumers are refusing to approve $200, $300+ short-term loans. They are certain they will never be paid back!

How did this happen? Let me count the ways.

Zero financial education in schools. Just the basics! Save first. Then spend. Not rocket science!

Consumers have deluded themselves for years. Instant gratification is the norm.

Buy now, pay later.

EZ credit. If you can fog a mirror, you qualify.

Counting on our government to save our ass. The only ass our elected leaders will save is theirs. [Notice how they are broke when they enter office and leave… SOMEDAY… multimillionaires]

Retirees carry mortgage debt! Stupid.

It’s OK to graduate from college with $300,000 in debt. Debt that CANNOT BE DISCHARGED in a BANKRUPTCY. [Hmmm… who were the lobbyists, politicians, and beneficiaries who passed this?]

$1200 is on the way. Praise the Lord! Thanks to who? The FED? Donald Trump? No! Future taxpayers; our kids!

The majority of small businesses are HISTORY. Dead. Gone. Times millions.

If you’re currently in the 1%, you’ve long ago “gone to cash.” Look at Buffet for example! You’re good to go!

If you’re in the “middle,” you’re screwed! YOU are the taxpayer supporting all this B.S! You should be PISSED OFF!!

As a result of the stimulus program, 25% of the unemployed will make more $$ in the 2nd quarter than if they had kept their job!

Meanwhile, zombie companies will be saved AGAIN by D.C lobbyists. [Why not allow them to die. Allow their executives, investors, and bondholders to eat it! New, smart entrepreneurs will buy their assets, relaunch & fill the void.]

96% of airline companies’ cash flow went into stock buybacks! These executives received huge bonuses and pay as a result! Today, they want the Fed’s – US taxpayers – to bail them out! Again!!]

It’s a new game. Our world view has CHANGED! Gen-X, Boomers AND Millenials have seen it all. WW2, Korea, Vietnam, 2001 internet crash, 911, 2008-2012 recession, 2020 Corona…

The world economy WAS consumer spending driven.

Paranoia is the new mentality. Frugal is the new mantra.

How to open a loan businessThere is no Free Lunch.

We cannot simply “print” money to solve our “elected leaders” stupidity.

In my dream, the masses wake up.
In my dream, we recognize that the “government” is us! Taxpayers.
In my dream, we take charge.
In my dream, we realize we don’t need more “stuff.”
In my dream, we transition away from relying on the corporate tit and government give-aways!
In my dream, we build our skill-sets.
In my dream, we are ALWAYS LEARNING.
In my dream, WE BUILD “OUR BRAND.”
In my dream, we INVEST in OURSELVES!
In my dream, America SHINES!
In my dream, we come out of this mess, Stronger, Better, Faster, Smarter.
In my dream, I have to pivot! I have to reinvent myself. “The business of lending to the masses” evaporates!

In my dream, ExpertBoomer.com changes lives.

Meanwhile, as I ever so slowly awaken from my dream, new debt negotiation platforms powered by artificial intelligence platforms need my counsel. New credit analysis tools require funding. New lenders must be matched with capital and Tribes. New capital sources seek my help in earning superior returns. New loan products, services, delivery systems, request my input.  “Jer, do you have any new, interesting opportunities in the business of lending to the masses?”

My response? “Yes, I most certainly do. Let’s explore…” TrihouseConsulting@gmail.com

Jer Ayles: Co-Founder –  TheBusinessOfLending.com

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