Look Out! Subprime Lenders Facing Turbulent Times

The Future of the Small-Dollar Micro-Lending Industry We define small-dollar micro-lending products as relatively small loan principals of $50 to $5000 for seven days to 48 months having APRs of 30% to 1500% or more. These products include payday loans, car title loans, installment loans, line-of-credit loans, pawn, rent-to-own and similar products not yet envisioned. […]

62.5 Million Households Need Access to $400 Cash Fast

Approximately 50% of U.S. households [PEW] cannot access $400 cash when faced with a sudden financial emergency! That’s 62,000,000 million households! 🙄 And this trend is getting worse!!   Stuff happens. The get-to-work car breaks down. You need to fill a prescription. Your bank dishonors your check to one of your utility companies. Your check […]

How-to: Installment Loans for the Subprime Demographic

Many of the national Lenders have been transitioning to a multitude of financial loan products in an effort to continue to serve subprime borrowers while still achieving superior ROI. Witness Avant, CURO… You only need to refer to Avant’s latest Q4 earnings call to comprehend the extent of this transition away from single-payment products. Avant’s progeny is CASHNETUSA.com back in the late 90’s. At the time they offered singularly payday loans having 400% – 700% APR payday loans. As per their Q4 earnings call. these single payment [payday loan] products made up a mere 2% of loan originations. Obviously, they see the writing on the wall.

Lending to the Subprime Masses

Your subprime consumer borrowers are searching for you. Money lending is scaling up again. Your brick-n-mortar customers are simply not coming back. Embrace digital channels, AI, smartphones… or DIE. Here are keyword search trends for December 2021 for Lending Money to the Masses [USA only] “Cash Advance,” “Payday Loan,” “Personal Loan,” “Title Loan,” “Car Title […]

Heads Up: Debt Buyers Paying More for Our Bad Paper

payday loan, car title loans, installment loans… % Debt buyers are in a state of frenzy. Payday, installment, car title… lenders are working their bad debt longer than normal. Why? Our subprime borrowers are sitting on a ton of cash. Our collection Team is experiencing more than usual success.

“The Payday Loan Puzzle.”

“FACT: Two-thirds of individuals who use both credit cards and payday loans have at least $1,000 of credit card liquidity left when taking out a payday loan.” The term “Payday Loan” comes with more negative connotations than the term “carpetbagger” did after the Civil War. Our industry, “the business of lending to the masses” has […]

How to Loan Money to the Masses Profitably

Let’s get real! Lending money to the masses can be very profitable!

We are rapidly becoming a nation of “haves” and “have not’s.” The average U.S. worker is paid $23/hour. In real terms, $23/hour has the same purchasing power as $6/hour 40 years ago. The result? Staggering household debt! [Yes, I know! Many of you are reading this Course as you sit in Australia, Europe, the Islands, China… It’s the same theme everywhere. The business of lending money.]

Who Gets Payday Loans Today

NOTE: Quite frankly, PAYDAY LOAN products are dinosaurs! Virtually all forward-thinking payday loan lenders have evolved to various types of “installment loans, line-of-credit loans, even buy-now-pay-later” [BNPL] forms of payment. [These BNPL financial products are often worse than old school payday loans because consumers OFTEN fail to realize the payments eventually do come due and they simply forgot! The free interest evaporates and the late fees kick in.  It gets REAL UGLY fast. But, this issue is another Post.]

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