The 3 Google Business Profile Moves That Add 50 Calls This Month
If your GBP is a ghost town, you are giving loans to your competitors. Fix these three items and watch call volume jump in seven days. Who this is for Storefront and hybrid lenders who want more walk-ins and phone calls without buying ads. And Lenders who want to learn how to avoid Google’s 36% […]
Legacy Subprime Lenders Beware: The Subprime Game Has Changed (Are You Still Winning?)
đ Top Trends Shaping Subprime Money Lending in 2025 The subprime lending landscape is evolving fast. Here are the key trends you need to know and how to stay ahead: 1. AI-Powered Risk Assessment Why it matters:Â Traditional credit scores donât always capture subprime borrowers’ true risk. AI and alternative data (e.g., rent payments, gig economy […]
AI Throws in the Towel: Can’t Solve the Payday Loan Crisis
Why AI Canât Solve the Payday Loan CrisisâAnd What That Says About Us AI Gives Up! Artificial Intelligence Cannot Solve the Payday Loan Crisis; Throws in the Towel  What are your thoughts about payday loan businesses? Payday loan businesses are a symptom of a deeper systemic problem rather than a standalone issue. They thrive […]
The Car Title Lending Expansion Playbook (2025 Edition)
đ The Car Title Loan Expansion Report (2025 Edition) Where to Lend at Triple-Digit APRs – Legally, Safely, and Profitably If youâre an investor or operator in the subprime lending space, this is the report you wish you had two years ago. Weâve analyzed every U.S. state to find the 10 best markets for car […]
The Untold Secret Behind Subprime Lending Success:Â
How Smart Technology Wins Customers and Crushes the Competition Hey Jer, ever wonder why some lenders have lines out the door while others are ghost towns? Or why certain online lenders are flooded with applications while others barely get a nibble? It isnât just rates or location, itâs the experience. In 2025, the winners in […]
Steal My Million-Dollar RolodexâFree, No NDA Required.
If Your Name Isnât on This List, You Donât Exist. Every winning lender keeps a secret Rolodex. Mine is no secret at all. Youâll find it, free, at TheBusinessOfLending.com/resources. Iâve hand-picked the lawyers who keep subpoenas away, the LMS platforms that wire cash in minutes, the lead aggregators who fill your pipe, even plug-and-play site […]
2025-What Top Subprime Lenders Track Daily (That Amateurs Donât Even Know Exists)
People love to ask me, âIf youâve got the whole subprime lending game wired, why are you out here posting, teaching, consulting?â Let me break it down: Iâve built loan shops that crank six figures a month. Iâve scaled online portfolios that spit cash while Iâm in Europe for the summer. Iâve got skin in […]
Discover the Platform That Separates the Winners from the Whiners in Subprime Lending
Learn More 1. Can your applicant really bring in $3,000 a month? Or are they bluffing?â Now you can see the truth â in real time â with a platform that gives you a crystal-clear view of your borrowerâs actual bank account activity. No guesswork. No surprises. 2. Inflow. Outflow. No BS.â Track every dollar […]
If You Donât Know These 7 Numbers, Youâre Not Running a Loan Business! Youâre Just Hoping It Works.
Hope isnât a strategy. And in subprime lending, itâs expensive. The most profitable lenders in America donât guess, they track. Relentlessly. These 7 KPIs are the difference between a loan portfolio that prints cash⌠and one that quietly bleeds you dry. Ignore them, and youâll learn the hard way. Master them, and youâll build a business […]