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12
Jun

The $500 Loan That Shook the Financial World: An Allegory of Hope and Resilience

I Had a Dream That Shook the Financial World

Start a payday loan business.

Once upon a time, in a bustling town filled with towering buildings and busy streets, there lived a humble individual named Alex.

Alex had always been a hardworking soul, dedicated to his job and striving to make ends meet.

However, life had thrown a series of challenges his way, and he was trapped in a web of financial struggles.

One sunny morning, as the birds chirped and the city buzzed with activity, disaster struck. Alex’s faithful old car, which had faithfully carried them to work day in and day out, finally succumbed to the weight of its age and broke down.

Panic surged through Alex’s veins as he realized his car’s vital role in keeping his job and making a living.

With his heart sinking and a sense of urgency in his every thought, Alex turned to the advice of organizations like PEW and The Center for Responsible Lending. They have produced countless articles claiming that securing a bank or credit union loan has never been easier.

Hope bloomed in Alex’s weary heart, for it seemed like a glimmer of light in his otherwise bleak situation.

With renewed determination, Alex marched into the nearest bank, clutching his worn-out bank statement and a paycheck stub confirming his dedication and work ethic.

He approached the loan officer, his eyes filled with desperation and a faint glimmer of hope.

“I need a loan,” Alex uttered, their voice trembling slightly. “Just $500 to fix my car so I can continue working and supporting myself.”

The loan officer, donning a crisp suit and an air of detached authority, glanced at Alex’s credit history and shook her head, her face void of sympathy.

“I’m sorry, but your credit score does not meet our requirements. You must have an account with us for at least 12 months, have a direct deposit of your payroll proceeds, demonstrate an ability to pay, and maintain a 25% debt-to-income ratio. Come back when you fulfill these conditions.” Oh, PS; we charge $15/month for checking accounts here if you fail to maintain a $1,000 balance at ALL times!”

Frustrated, Alex left the bank, feeling like a heavy cloud had settled over his weary soul.

His journey to secure a loan became a cycle of hope and despair as he approached various banks and credit unions, only to be met with stringent requirements and rejected repeatedly.

With each rejection, Alex’s spirit dwindled further.

He felt as if he were trapped in a vicious maze with no way out. The world seemed to be closing in on him, suffocating his dreams and aspirations.

Alex stumbled upon a small, modest storefront wedged between two towering banks in his darkest hour.

The sign above reads “Community Funding – Lending a Helping Hand.”

With a last flicker of hope, Alex stepped inside and was greeted by a warm smile from an elderly gentleman behind the counter.

Alex poured out his story, his voice a mixture of desperation and longing.

The gentleman listened attentively, his kind eyes filled with understanding. “We may not have the same requirements as the big banks and credit unions, but we believe in helping those who need it the most,” he said.

“We will take a chance on you, Alex.”

Tears welled up in Alex’s eyes as he realized that someone finally saw his worth beyond a credit score.

Community Funding granted Alex the much-needed loan, allowing Alex to repair his broken-down car and keep his job.

Alex felt renewed purpose as his car’s engine purred to life.

He knew he had been given a second chance and was determined to seize it with all his might.

From that day forward, Alex became an advocate for change, shedding light on the struggles faced by subprime borrowers. He stood up against the unjust barriers that trapped hardworking individuals in a cycle of poverty and financial instability.

With renewed determination, Alex contacted local organizations, sharing his story and advocating for fair lending practices.

He attended community meetings, spoke with lawmakers, and connected with others who had faced similar challenges.

His voice echoed through the town, raising awareness and inspiring others to take action.

Slowly but surely, the oppressive grip of the traditional banking system began to loosen as more people realized the need for accessible financing options, especially for those marginalized and deemed unworthy due to their credit history.

Alex’s efforts did not go unnoticed. Community Funding, where Alex had found solace and support, grew in prominence, drawing attention from the media and influential figures.

The doors of opportunity opened wider, and more individuals rejected by conventional lenders found a helping hand at Community Funding.

As the movement gained momentum, banks, and credit unions were forced to reevaluate their practices. They recognized the power of inclusivity and the potential of subprime borrowers.

Slowly, they began implementing changes, loosening their strict requirements and offering more flexible lending options to those with less-than-perfect credit. [OK, maybe I’m laying this on too thick?]

Alex’s journey had transformed from a lonely struggle to a catalyst for change. His once-depressing quest for a $500 loan had blossomed into a revolution, shedding light on the financial industry’s systemic issues.

He symbolized resilience and hope, reminding everyone that no one should be judged solely by their credit score.

In the end, it was not just Alex’s car that was repaired but also the broken system that had failed him.

The town became a beacon of financial inclusivity, offering support and opportunity to all who sought it.

The once-insurmountable barriers that hindered subprime borrowers began to crumble, creating a fairer and more compassionate lending landscape.

Alex’s journey had taught him the true meaning of perseverance and the power of unity.

He discovered that change was not achieved by a single individual alone but by a collective voice demanding justice.

Through their allegorical tale, Alex had not only secured the funds to fix his car but had paved the way for a brighter future for countless others.

And so, the story of Alex, the subprime borrower in search of a $500 loan, became a testament to the resilience of the human spirit and the transformative power of fighting for what is right.

It serves as a reminder that every journey, no matter how challenging, has the potential to bring about positive change if met with unwavering determination and a belief in a better tomorrow.

3 ways I Help lenders

How to start a subprime consumer loan business

The Bible

Our 500-page “bible.” How to Loan Money to the Masses!

Consultant: Start a payday loan business

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Debt collector working at theBusinessOflending.com

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10
Jan

A Story About Jake, the Debt Collector

Here’s a story about a debt collector named Jake:

Debt collector working at theBusinessOflending.com

Once upon a time, there was a debt collector named Jake. He had been working in the collections industry for many years. He had seen it all – from borrowers who genuinely wanted to pay their debts but were facing financial hardships to those who simply didn’t care and thought they could get away with not paying.

One day, Jake received a file for a borrower named Maria. She had taken out an installment loan to fix her car. Shortly afterward, Walmart cut back her hours, so she could not make her payments.

Jake had heard this story many times before and was prepared for the usual excuses and pleas for leniency. But when he called Maria to discuss her account, something unexpected happened.

Maria answered the phone, and Jake could hear the sound of a baby crying in the background. He asked if everything was okay, and Maria burst into tears. She explained that her husband had recently been laid off from his job, and they were struggling to make ends meet. They were about to lose their home and had no idea how they would feed their family.

Jake, the debt collector, was moved by Maria’s story and knew he had to do something to help. He took the time to listen to her and understand her situation. He then suggested that they work out a payment plan that would be manageable for her and even offered to call other creditors on her behalf to see if they could work out a plan.

Maria was extremely grateful and thanked Jake for his kindness. She could make her payments on time, and eventually, her husband found a new job. With Jake’s help, Maria could get back on her feet and start rebuilding her credit.

[Jake’s employer, a personal loan company, signed up with a new platform that reports their subprime consumer loan customers’ payments to 2 of the 3 major credit bureaus! Their verified loan payment information is submitted directly to Transunion and Equifax! PS: This helps Maria and her husband build their credit AND provides leverage for subprime Lenders!] Thus, thanks to Jake, the debt collector’s efforts, Maria and her husband are rebuilding their credit.

Jake’s colleagues were impressed with his ability to connect with the borrower and find a solution that worked for both parties. They could see that by treating borrowers with empathy and understanding, they were more likely to work with them and find a way to resolve their debts. From that day on, Jake’s peers followed in his footsteps, tried to connect with the borrowers, and helped them in any way they could for the betterment of their employer and the debtor.

The moral of the story? A good debt collector always tries to understand the borrower’s situation and find a solution that works for everyone. A little empathy goes a long way!

PPS: Are you a Lender to the subprime? Would you like an introduction to this new credit-building platform? Email me at TrihouseConsulting@gmail.com. Your subject? “Credit Builder.”

19
Nov

Trends: Lending to the Masses Opportunity

Trend:

Consolidation/Acquisition/Rollup Efficiency Opportunities

Lenders must grow their loan portfolio

Inflation is reducing discretionary income for our demographic

Loan DEMAND is up and will scale into 2023+

Loan ORIGINATION volumes are suffering. 

Loan APPROVAL rates are decreasing. 

Loan applicant “QUALITY” is deteriorating.

Near prime devolving to subprime and “reacts” are the primary source for loan originations

2023 Q1 tax refunds will reduce demand for subprime loans

One positive: Student loan forgiveness is a certainty. This will improve loan originations in late 2023+

Another positive: Employee pay increases likely will continue = increased applicant quality 

Small operators are struggling with cash flow & cost of capital issues

Online First time payment defaults are 2.5X storefront. [we’re a relationship business.]

TAKEAWAY?

A unique window for Consolidation/Acquisition/Efficiency Opportunities and “rollup” opportunities exists today.

Efficient lenders should aggressively acquire competitors

Consolidate back office operations [CAC, Marketing, LMS, Underwriting, Servicing, Collections…]

IF YOU HAVE THE DESIRE TO ACQUIRE OR DISPOSE OF YOUR B2C LOAN BUSINESS, CONTACT JER AYLES: TRIHOUSECONSULTING@GMAIL.COM 

IF YOU HAVE PORTFOLIOS TO SELL, CONTACT JER AYLES.

25
Oct

Lenders: 20 Very Cool Loan Ads to Riff Off

You’ve got to check out these new commercials by Chuck Brennan’s Dollar Loan Center!

Chuck Brennan is a GOAT* in our “Business of Lending to the Masses!”

From humble beginnings, Chuck launched his first 100+ consumer loan locations in 1998.

Chuck has provided leadership & phenomenal inspiration to lenders, marketers, kids rock-n-roll…

He even built a fabulous Arena on the outskirts of Las Vegas dubbed “The Dollar Loan Center!” [Click on 2nd Image below]

Chuck’s a special guy! A FORCE in our industry.

Now, with Chuck’s blessings, I give you access to his latest Dollar Loan Center Commercials.

I HIGHLY recommend you share these 20 short clips with your marketing department. Get them in a room for “idea sex.” For example, if you’re in the SouthEast, a NASCAR theme could work. Texas? FOOTBALL! 

Watch “Loan Approval Machine” on YouTube [Access to all 20 commercials.]

15
Oct
01
Aug

What is CAC: Customer Acquisition Costs 101 for Lenders

For consumer loan companies, what is CAC?

Customer acquisition cost, or CAC, is the amount of money spent on sales and marketing required to fund a new customer’s loan. It is calculated by summing a consumer lender’s total sales, and marketing spend and dividing it by the number of new customers acquired.

Lenders can calculate CAC for a given time period or all time and is helpful to compare the effectiveness of different marketing tactics and strategies.

Of course, a lower CAC is better, as it suggests your marketing and sales teams are effective at targeting your customer avatar efficiently.

What is the purpose of customer acquisition?

The purpose of customer acquisition is to find a repeatable, methodical way of attracting customers to your lending business. Your goal is to increase your “book; your portfolio. Consumers by the millions are applying for small-dollar loans daily. You’ve got to get more than your share! You cannot wait for borrowers to naturally come to you.

Your goal is to create an efficient,  systematic, ongoing strategy to acquire new borrowers, service existing borrowers, and grow your “money on the street” in order to scale loan fees generated.

 

27
Jun

WANTED: Portfolio/Platform Acquisition

WANTED: Portfolio/Platform Acquisition: We continue to aggressively pursue $10MM+ collateralized loan [vehicle title] portfolios! Reward! Email Jer TrihouseConsulting@gmail.com

 

14
Apr

Look Out! Subprime Lenders Facing Turbulent Times

The Future of the Small-Dollar Micro-Lending Industry


We define small-dollar micro-lending products as relatively small loan principals of $50 to $5000 for seven days to 48 months having APRs of 30% to 1500% or more. These products include payday loans, car title loans, installment loans, line-of-credit loans, pawn, rent-to-own and similar products not yet envisioned.


Sub-prime, small-dollar micro-lending products are a normal market response to demand for short-term liquidity from borrowers with jobs but little access to other sources of funds. These financially challenged consumers lack access to credit cards, banks, and credit union funding. Their friends and family cannot help because it’s not only embarrassing to ask, but their peers are in similar circumstances.


Lenders must create a business model that:

  • Will survive and thrive under the current wave of competition.
  • Gain access to a sustainable cost of capital
  • Can compete with alternative loan products entering the subprime market weekly [buy-now-pay-later, early access to wages, Dave.com look-alikes, collateralized loan products…]
  • Can cope with new and existing regulations.
  • Can maintain bank relationships.
  • Can integrate with consumer credit-building opportunity platforms.
  • Anticipate consumer desires and their preferred debt vehicles
  • How and where consumers want to access loans
  • How to structure loan products

The business of lending to the masses.

Demand for subprime, micro-lending loan products continues unabated. As the middle class expands and high FICO (U.S.) consumers debase and decline into lower credit tranches, the demographic for subprime loan products will continue to scale! Study after study consistently concludes that consumers need access to quick, no-hassle, small-dollar loans to meet temporary financial emergencies.


Today’s inflationary environment drives demand for small-dollar loans as well.


Defaults: Price increases this year!

gas: +49%
used cars: +35%
hotel room: +29%
airline tickets: +24%
car rentals: +23%
bacon: +18%
oranges: +18%
furniture: +17%
peanut butter: +16%
crackers: +16%
steak: +16%
suits: +15%
butter: +14%
milk: +13%
lamps: +12%
coffee: +11%
cereal: +10%


My point? Defaults will soon prove to be an issue for lenders. Lenders need tools that provide instant, real-time financial data about their borrowers and applicants. Reach out immediately if you do not have access to the following instant alerts via your loan management platform:


  • Your customer gets paid
  • Your customer receives an IRS check
  • Your customer closes their bank account
  • Your customer’s bank account is negative
  • Your customer receives a loan from a competitor
  • Your customer’s job situation declines
  • Customer payment reminders
  • Ping nearly 50,000 financial institutions, including Cash App, money transfer apps, crypto apps…
  • And much, much more…

Why does this matter? Inflation is rising dramatically. Defaults will soar. Demand for loan products is scaling. He who can qualify, approve and fund a loan fast will win BIG in this new environment. The tool is here today. To learn more: TrihouseConsulting@gmail.com


The Internet and mobile technology continue to impact the small-dollar micro-lending industry profoundly. Consumers residing in states and provinces that do not allow payday loan products to exist routinely obtain them online. Imagine a web that isn’t focused around a computer but is everywhere, on every device, every person, accessible at every location. It’s not a place you go; it’s a layer behind everything you do.


The phone! Enough said! That’s where the action is. EVERYONE does business on their phone today!


Email is less and less likely to be opened by your customer on their desktop or laptop computers. Email “opens” in mobile devices now dominate. This is huge. Micro-lenders who are slow to adapt to this revolutionary reality will experience reductions in loan portfolio size and fail to achieve velocity.


Regulation will continue to dominate the small-dollar micro-lending landscape for the foreseeable future. In every country small-dollar micro-lending products enter the fray, they meet resistance from competitors, including banks and credit unions, so-called consumer protectionists, credit card companies, legislators, and competing Fintech platforms. Many licensing models, including choice-of-law, sovereign nation (tribe), offshore, state-by-state, and province-by-province, continue to “muddy the waters.”


On a local level, more than a few cities, townships, and counties are capping or restricting the number of payday loan financial service centers allowed. Brick-n-mortar operators must continually meet with and educate local politicians and city council members regarding their business and customers. Remind these politicians that our industry pays taxes, employs thousands of their constituents, contributes to the community, and pays leases and property taxes.


Regarding the CFPB (U.S),  we have personally met with the head of the CFPB and various Asst. Directors of the CFPB. Our takeaway is that they are focused on transparency and disclosure of all fees rather than some Machiavellian legislative initiative.


International entry into small-dollar micro-lending continues. Payday loans, installment loans, car title loans, line=of-credit loans, etc., are offered in the U.S., Canada, the U.K., Australia, Poland, Latvia, Mexico, Latin America, South Africa, and more. Interestingly, companies with international small-dollar micro-lending success are entering the U.S. despite the perceived regulatory climate.


Payment Processing may be the most dynamic area today for the small-dollar loan industry today. Crypto and the lightning network are already upending our sector. Signup for our free monthly Newsletter for breaking news about vendors offering state-of-the-art platforms that eliminate chargebacks, ACH fees, and deliver instant funding for pennies.


Bottom line: This is the time to be a lender to the masses. Opportunity is the word of the day. For those of us willing and able to envision what new loan products and delivery systems should look like, the “world is our oyster.”

13
Dec

Lending to the Subprime Masses

Your subprime consumer borrowers are searching for you. Money lending is scaling up again. Your brick-n-mortar customers are simply not coming back. Embrace digital channels, AI, smartphones… or DIE.
Here are keyword search trends for December 2021 for Lending Money to the Masses [USA only] “Cash Advance,” “Payday Loan,” “Personal Loan,” “Title Loan,” “Car Title Loan.” Need leads? Need consulting? Reach out! Jer@theBusinessOfLending.com Our Team is ready to help! State licensed and & Tribal Model. #Consulting #Lending #Fintech
payday loans, car title loans, personal loans

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