How Smart Technology Wins Customers and Crushes the Competition
Hey Jer, ever wonder why some lenders have lines out the door while others are ghost towns?
Or why certain online lenders are flooded with applications while others barely get a nibble?
It isn’t just rates or location, it’s the experience.
In 2025, the winners in consumer lending are those who turn tech into trust, speed, and simplicity for borrowers who need it most.
The Problem: Borrowers Want Fast, Fair, and Frictionless
Let’s be blunt!
Most Americans are living paycheck to paycheck.
They don’t have time for paperwork, endless waits, or confusing terms.
If your loan process takes longer than ordering a pizza, you’re losing customers to the next lender who makes it simple.
How to Loan Money to the Masses: The Tech Edition
- Digital Onboarding: Mobile-first applications let borrowers add their bank account credentials instantly, thanks to platforms like Chirp.digital. This reduces application speed to mere seconds and eliminates friction. No more uploading IDs or loan documents, no more chasing down paperwork or waiting in line. If your platform isn’t mobile, you’re invisible to the next generation of borrowers.
- Instant Bank Verification: Integrate with tools like Plaid or MX to verify income and expenses in real time. Know your customer’s true cash flow before funding a single dollar. This isn’t just risk management, it’s a trust builder.
- Automated Underwriting: AI-driven models can approve or deny loans in seconds, using more than just a credit score. Factor in gig income, side hustles, and real-time spending. The result? More approvals for good borrowers and fewer bad loans slipping through.
- Real-Time Communication: Automated SMS and email updates keep borrowers in the loop on their application status, payment reminders, and even collections. No more “I never got the letter” excuses. You stay top of mind and top of wallet.
- Self-Service Portals: Let customers check balances, make payments, or request extensions online 24/7. Your team spends less time on routine calls and more on high-value tasks.
What Happens If You Ignore the Tech Shift?
Your competitors will eat your lunch.
Borrowers expect the same speed and transparency they get from every other app on their phone.
If your loan process is stuck in 2015, your portfolio will shrink and your charge-offs will spike.
Action Steps: Monday Morning Moves
- Audit your application process. How many clicks does it take to fund a loan? Cut it in half.
- Pull live bank data on every applicant – no exceptions.
- Automate payment reminders with SMS and email.
- Offer online payment and extension options. Don’t make borrowers call for everything.
- Train your staff to use tech as a tool, not a crutch. The human touch still matters, but only when paired with speed and accuracy.
- Pro Tip: Incentivize your staff to learn AI to perform everyday tasks. Which Team Member made the best use of AI this month? REWARD THEM. Make it a scene. Make some noise. Alert all hands!
- Get a free subscription to the industry Newsletter: Alternative Financial Services Association
Ready to Dominate? Start with the Right Tools
If you’re serious about transforming your customer experience, you need more than a new website.
You need a playbook. My 500-page guide, How to Loan Money to the Masses, is packed with tech tactics, compliance tips, and real-world scripts that have helped lenders turn technology into profit—without getting their butt handed to them.
Not sure where to start?
Book a free 15-minute strategy call and let’s talk specifics. I’ll help you pinpoint the tech upgrades that move the needle, fast.
ATTENTION! Try my AI Powered Clone.
Ask me a question and get a mind-blowing, customized response from me anytime, Day or Night! I’m FREE for now at: https://JerAyles.com
Your Takeaway:
The future of lending belongs to those who act, not those who wait.
Technology is not a passing trend; it’s the engine driving tomorrow’s market leaders.
You can cling to the old ways and watch your competitors surge ahead, or you can seize the tools that put you in the winner’s circle.
The choice is yours. Make it before your customers make it for you.
Meanwhile, stay nimble. Stay profitable.
Jer Ayles
Trihouse Consulting
P.S: Don’t get left behind. The lenders who embrace technology now will own the market for years to come.
For more actionable insights, dive into the latest posts on my blog or browse the newsletter archive.
Here’s What to Do Next:
Schedule a FREE 15-minute strategy call with the Trihouse Team.
We’ll help you assess your goals, your capital, and your most strategic entry point.
Or, invest in the ultimate guide to launching your own subprime loan business: How to Loan Money to Strangers Without Getting Your Butt Handed to You.
This is the playbook.
The blueprint.
The “bible”.
If you’re ready to get serious, we’re ready to help you win.