You Don’t Need to Be in Subprime Lending for 20 Years. You Just Need to Know Me
How to Lend to Strangers Without Losing Your Shirt
A Field Tested Review of Unsecured Lending Risk Management (2nd Edition) by Frank Tian This Book Is Written for People Who Actually Lend Money A Field Tested Review of Unsecured Lending Risk Management (2nd Edition) by Frank Tian If you’re in the business of lending money to subprime consumers, you already know the stakes: high […]
Why Subprime Credit Card Defaults Are Dropping—And What Smart Lenders Must Do NOW
The Fed Just Dropped a New Report on Subprime Lending—Here’s What It Means for YOU The Kansas City Federal Reserve just released fresh data that hits close to home for anyone lending to credit-challenged, working Americans. I’ve distilled the core takeaways, decoded what it means for our industry, and laid out the specific moves you […]
54 Million Subprime Customers Banks Ignore – Here’s How to Profit from Them
The Lending Loophole: How to Serve ~54M Customers Banks Can’t Touch Millions of consumers are locked out of the financial system, unable to borrow, unable to build, unable to move forward. They’re not risks; they’re opportunities. The credit-invisible aren’t invisible at all. They’re everywhere, waiting for a lender who understands them. This issue, I’ll reveal […]
76% Of Your Potential Borrowers Will Find You This Way — Or Choose Your Competitor
Fact 88% of people who search for “cash advance near me” visit a lender within 24 hours. Fact 92% of these searches happen on smartphones. Fact The difference between appearing first or fourth in Google’s local results can mean 35% more walk-in customers for your lending business. Emergency Borrowers Choose Their Lender in 8 Seconds […]
The Lenders Who Print Money: How Niche Loans Are the Next Gold Rush
Find Your Niche: How True Link is Revolutionizing Lending – And Why You Should Too! The smartest lenders aren’t chasing the masses—they’re finding underserved niches and dominating them. Case in point? True Link, a financial services company that recognized an untapped market: aging adults, their caregivers, and individuals with financial vulnerabilities. Instead of competing in […]
California Payday Loan Laws and Regulations
Get our free industry Newsletter Imagine this: legally charging fees that translate to over 400% APR on short-term loans. In California, this isn’t just possible—it’s the reality for payday loans under the Deferred Deposit Transaction Law (DDTL). For subprime lenders like you, this is a golden window of opportunity, with state laws allowing maximum fees of 15% […]
What Should a Subprime Lender Do to Prepare for the Small Dollar Loan Rule (SDLR)?
Imagine a regulatory storm that could shutter one in three subprime lenders by 2026 unless they act decisively before March 30, 2025. The CFPB’s Small Dollar Lending Rule isn’t merely a compliance checkbox; it’s a seismic shift in how America’s $50B high-risk credit market operates. For lenders who survive this upheaval, there’s profit. For those who […]
Subprime Lenders, Beware: Why a Defunct CFPB Might Strike Harder Than You Think
Despite the CFPB’s sudden defunding and the current lull in regulatory enforcement, subprime lenders should view this as a brief reprieve rather than a permanent victory. The Small Dollar Rule and its core consumer protection provisions could be reactivated at any time, either through a revived CFPB or another federal authority stepping into the void. […]