54 Million Subprime Customers Banks Ignore – Here’s How to Profit from Them
The Lending Loophole: How to Serve ~54M Customers Banks Can’t Touch Millions of consumers are locked out of the financial system, unable to borrow, unable to build, unable to move forward. They’re not risks; they’re opportunities. The credit-invisible aren’t invisible at all. They’re everywhere, waiting for a lender who understands them. This issue, I’ll reveal […]
76% Of Your Potential Borrowers Will Find You This Way — Or Choose Your Competitor
Fact 88% of people who search for “cash advance near me” visit a lender within 24 hours. Fact 92% of these searches happen on smartphones. Fact The difference between appearing first or fourth in Google’s local results can mean 35% more walk-in customers for your lending business. Emergency Borrowers Choose Their Lender in 8 Seconds […]
The Lenders Who Print Money: How Niche Loans Are the Next Gold Rush
Find Your Niche: How True Link is Revolutionizing Lending – And Why You Should Too! The smartest lenders aren’t chasing the masses—they’re finding underserved niches and dominating them. Case in point? True Link, a financial services company that recognized an untapped market: aging adults, their caregivers, and individuals with financial vulnerabilities. Instead of competing in […]
California Payday Loan Laws and Regulations
Get our free industry Newsletter Imagine this: legally charging fees that translate to over 400% APR on short-term loans. In California, this isn’t just possible—it’s the reality for payday loans under the Deferred Deposit Transaction Law (DDTL). For subprime lenders like you, this is a golden window of opportunity, with state laws allowing maximum fees of 15% […]
What Should a Subprime Lender Do to Prepare for the Small Dollar Loan Rule (SDLR)?
Imagine a regulatory storm that could shutter one in three subprime lenders by 2026 unless they act decisively before March 30, 2025. The CFPB’s Small Dollar Lending Rule isn’t merely a compliance checkbox; it’s a seismic shift in how America’s $50B high-risk credit market operates. For lenders who survive this upheaval, there’s profit. For those who […]
Subprime Lenders, Beware: Why a Defunct CFPB Might Strike Harder Than You Think
Despite the CFPB’s sudden defunding and the current lull in regulatory enforcement, subprime lenders should view this as a brief reprieve rather than a permanent victory. The Small Dollar Rule and its core consumer protection provisions could be reactivated at any time, either through a revived CFPB or another federal authority stepping into the void. […]
Bank Overdrafts: The Real Credit Sharks Exposed
Enough said! I’m annoyed 😠 To Critics of Subprime loans and their APRs – Let’s Ground this Debate in Reality. Why Legislators Are Wrong About Subprime Lending—and How It Affects You Cost vs. Alternatives: As the table below shows, a $100 payday loan with a $15 fee over 22 days results in an APR of […]
Breaking: FCC Gives Subprime Lenders a One-Year Reprieve—But at What Cost?
The Federal Communications Commission (FCC) has announced a one-year postponement of its one-to-one consent rule, shifting the implementation date from January 27, 2025, to January 26, 2026. This delay provides subprime lenders with valuable time to adjust their practices and understand the implications of this significant regulatory change. The rule requires payday loan, car title […]
President Trump’s Reelection: A Turning Point for Consumer Lending?
The subprime consumer lending industry stands on the brink of significant transformation, with President Trump’s reelection guaranteed to be a powerful catalyst for change. Should his administration’s policies gain traction, they will create substantial opportunities and notable challenges for lenders, reshaping the subprime credit and financial services landscape. THE FACTS: 6 in 10 USA consumers […]