THE BLOG

12
Sep

Will a $3.99 Monthly Initiative Revolutionize Accessible Cash Advances for the Average Joe?

How to start a consumer loan business

The Disruptor

Joe Consumer was more than a simple guy living in a modest apartment in Queens. He was a dreamer, an idealist who wanted to bring financial empowerment to millions of Americans. At 32, he’d done his time working for large tech companies, where he learned a lot about what not to do. Joe had a vision, and he called it “The Average Joe Consumer.”

He assembled a small team of like-minded developers, designers, and finance experts. Despite the challenges, they had managed to launch a Cash Advance Program as their primary feature. With only a $3.99/month subscription fee, users could access up to $100 in cash advance with 0% APR and no credit check. The program was designed to help real people with real problems.

What’s New?

“We just reached 1,200 premium customers in three days, guys!” Joe announced during a virtual team meeting. “And our first batch had a payback rate of 72%.”

“That’s fantastic, but we should aim for a 95% payback rate,” Jane, the financial analyst on the team, suggested.

“Agreed. We’ll optimize our underwriting process,” Joe said.

Why Just 1,200 Customers?

They had their reasons. First, they were methodically analyzing payback rates, customer satisfaction, and user experience. Joe believed in slow, organic growth rather than flashy marketing campaigns that could drive subscriptions but wouldn’t necessarily sustain them. And the numbers were encouraging. Of their first 1,200 premium subscribers, 250 had already paid for their second month.

Adjusting To Customer Feedback

Early feedback revealed customers were unhappy with the 2-3 standard business days to transfer funds.

“Okay, team, we’ve got to shorten that. Can we manage same-day ACH transfers?” Joe asked.

“We can, and it won’t cost extra,” Sam, the lead developer, confirmed.

They made the change, and reviews started to improve.

New Features

Joe wasn’t just satisfied with providing cash advances. He wanted to give his customers a comprehensive financial tool. The app’s interface had been redesigned to allow users to easily find offers for personal loans, auto insurance, and credit cards designed to help them build or rebuild their credit.

“Let’s ensure these partnerships actually help people make money,” Joe insisted. “I don’t want useless gimmicks. Each offer must be tested.”

After rigorous testing, they added a segment in their app where people could earn money right from their phones, using services like KashKick.

The Road Ahead

In a market where startups took nearly three years to hit $1M ARR (Annual Recurring Revenue), Joe was ambitious. He wanted to get there in just 18 months.

“Investors are going to love us, trust me,” he said in a group chat with his team. “We have the lowest Customer Acquisition Cost in the industry. Plus, we’re already planning Premium+ features for just $6.99/month. We’ve got this, team!”

They all felt the excitement. It was palpable even through the screens of their devices.

One Year Later

Joe’s optimism proved well-founded. The Average Joe Consumer app reached the $1M ARR mark in just over a year, a significant achievement in an industry fraught with high burn rates and even higher customer expectations. But Joe wasn’t planning on stopping there.

“Team, we’re just getting started. We’ve got millions of people to help. Let’s do this!”

And so they did, each day pushing a little harder to achieve a collective dream, making financial freedom accessible for the average Joe, just like them.

Thus, in a world filled with million-dollar startups and billionaires, Joe Consumer and his dedicated team carved out a place for empathy, responsibility, and real-world impact.

The Average Joe Consumer app isn’t just an app; it is a movement, a beacon of hope for those marginalized by the complexities of the financial world.

And for Joe, it’s was only the beginning.

Inspired by True Finance

Here’s the link: True Finance

12
Jul

Leveraging the Refinancing Rate [RR]: A Powerful KPI for Subprime Lenders

Introduction

The Refinancing Rate (RR) is a crucial Key Performance Indicator (KPI) for subprime lenders seeking to understand their loan portfolio’s performance. The RR reveals the proportion of loans that get refinanced within a specific period, providing valuable insight into the sustainability of your portfolio.

The Importance of Refinancing Rate

The Refinancing Rate [RR] is particularly significant for subprime lenders due to subprime borrowers’ inherently volatile financial situations.

A high RR could signal an urgent need to recalibrate loan amounts, terms, or interest rates to better suit the borrowers’ repayment abilities.

By effectively managing the RR, lenders can enhance the profitability of their refinancing ventures, provided they balance the associated risks appropriately.

To illustrate, suppose a lender has 100 outstanding loans at the beginning of the year; by the end, 20 of these loans are refinanced.

The RR for that year is 20%, signifying that one in five loans was refinanced.

Opportunities Through RR

Refinancing provides an effective customer retention strategy.

If a borrower struggles with their repayment plan, refinancing allows an adjustment to their plan, fostering long-term customer relationships and potentially enhancing profitability.

Moreover, refinancing often involves fees, creating an additional revenue source for lenders.

However, lenders must balance this with the risk of overburdening borrowers, potentially leading to loan defaults.

Subprime lenders can also benefit from offering variable interest rates, adjusting rates in response to economic fluctuations to maintain income from interest.

Refinancing Rate Challenges

Improving the RR comes with several hurdles.

Regulatory frameworks governing subprime lending can impede a lender’s ability to manage their RR.

Technological constraints can also affect a lender’s capacity to assess borrowers’ creditworthiness accurately and set suitable loan terms.

Finally, lacking skilled personnel can hinder the lender’s ability to manage the RR effectively.

Deep-Dive: RR by Tranches

Subprime Lenders can achieve a deeper analysis by reviewing it tranche-by-tranche.

This method involves categorizing the loan portfolio based on risk attributes like loan size, loan term, borrower’s credit score, repayment history, or the type of financial emergency facing the borrower.

This detailed analysis can help identify segments with higher refinancing prevalence, pinpoint areas of higher risk, or highlight segments where loan terms or amounts may need adjustment.

Investor Perspectives

Investors may interpret a high RR as a positive or negative sign, depending on their risk tolerance.

Some may appreciate the high-interest rates and fees that come with frequent refinancing, while others may perceive it as a sign of poor loan underwriting and high risk.

Untapped Opportunities

Lenders can enhance their revenue by offering credit insurance or other loan protection products as part of a refinancing package.

This offers added security for the borrower and more income for the lender.

Additionally, implementing technological innovations like AI and machine learning can help predict borrower behavior and assess refinancing risk more effectively.

These predictive analytics can optimize the RR, enhancing profitability.

Advanced RR strategies & improvements.

1. Enhanced Data Analytics: Lenders should consider investing in sophisticated data analytics tools. By utilizing big data, lenders can uncover hidden patterns and correlations that could provide deeper insights into borrowers’ behavior and their likelihood to refinance. This can help lenders to identify potential risks earlier and make necessary adjustments proactively.

2. Behavioral Economics: Incorporating principles of behavioral economics into loan strategies could help manage the RR. By understanding what motivates borrowers’ behavior, lenders can design incentives that encourage timely repayments and reduce the need for refinancing.

3. Customer Education: Another potential strategy could be customer education. Lenders could offer their customers educational resources on financial planning and management, helping them understand their loan commitments better and reducing the need for refinancing. This approach could also foster a stronger lender-borrower relationship, enhancing customer retention in the long run.

4. Portfolio Diversification: While the article discussed viewing RR on a tranche-by-tranche basis, it didn’t explore the possibility of portfolio diversification to manage RR. Lenders can hedge their risks and better control their overall RR by maintaining a diverse portfolio with loans of different amounts, terms, and interest rates.

5. Strategic Partnerships: Subprime lenders might consider forging strategic partnerships with fintech companies or other financial institutions. These collaborations could offer advanced technological solutions and shared knowledge that helps improve the lender’s ability to manage their RR.

"Reacts" vs. "Refinance Rates"

The term “reacts” in the context of subprime lending typically refers to a situation where a borrower who has fully paid off a loan (or is close to doing so) initiates a new loan with the same lender. 

Essentially, “reacts” reflect the repeat business with existing customers, which is crucial for lenders as it can reduce customer acquisition costs and signify a positive lender-borrower relationship.

On the other hand, the “Refinancing Rate” (RR) is a KPI that measures the proportion of existing loans that get refinanced into new loans within a given time. 

Refinancing means replacing an existing debt obligation with a new one under different terms. 

Borrowers may refinance their loans for several reasons, such as taking advantage of lower interest rates, consolidating multiple debts into one, or extending the repayment period to reduce their monthly payments.

While both “Reacts” and “Refinancing Rate” deal with the continuation of a financial relationship between the lender and borrower, they represent different aspects:

  1. Different Motivations: Refinancing usually occurs due to changes in the borrower’s financial situation or market conditions (e.g., lower interest rates), prompting the borrower to seek more favorable loan terms. “Reacts,” on the other hand, are typically driven by the borrower’s need for additional credit, often after successfully completing a previous loan repayment.
  2. Implication on Credit Risk: A high Refinancing Rate might suggest that borrowers are struggling to repay their existing loans under the initially agreed terms, indicating higher credit risk. In contrast, a high rate of “reacts” often signifies that borrowers can repay their loans and are willing to continue their relationship with the lender, which can be a positive signal for credit risk management.
  3. Revenue Generation: Both “reacts” and refinancing present opportunities for revenue generation. Refinancing could generate income from fees associated with the process, and the newly refinanced loan could carry higher interest if market conditions have changed. Meanwhile, “reacts” represent a new lending opportunity, which means new interest income for lenders.

As a subprime lender, managing and monitoring both metrics is crucial.

A balanced approach to encouraging “reacts” while managing the Refinancing Rate could result in a healthy, sustainable loan portfolio. 

Lenders should strive to foster relationships that encourage repeat business (“reacts”) and simultaneously ensure that their loan terms are sustainable and manageable for borrowers to keep the Refinancing Rate reasonable.

Both these metrics can provide valuable insights into the lender’s performance, the profitability of their loan portfolio, and their borrowers’ financial behaviors and needs.

By understanding the interplay between “reacts” and the Refinancing Rate, subprime lenders can make more informed decisions to maximize profitability and minimize risk.

Conclusion

Though a crucial KPI for subprime lenders, the RR shouldn’t be viewed in isolation. It should form part of a comprehensive analysis that includes other KPIs and business aspects. To optimize the RR, subprime lenders could invest in more sophisticated technology, upskill their staff, or adjust their loan terms to suit borrowers’ abilities better.

A well-managed RR can strengthen customer relationships, control risk, and augment revenue streams, making it an essential tool for strategic decision-making in subprime lending.

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06
Jul

KPI: Cross-Sell Ratio [CSR] for Subprime Lenders

Boost Your Bottom Line: Cross-Sell Ratio Tactics for Subprime Lenders

Definition and Precise Measurement of CSR:

The Cross-Sell Ratio refers to the ratio of the number of products or services sold per customer.

It measures how effectively you can increase the number of services or products a single customer uses. For your lending institution, it measures the number of different loan products, such as installment, payday, or title loans, that a single customer uses.

To calculate the Cross-Sell Ratio, divide the total number of loan products or services sold by the number of customers.

For example, if you have sold 500 loan products or services to 250 customers, your Cross-Sell Ratio would be 500/250 = 2.0. This means that, on average, each customer uses two different loan products or services from your subprime loan business.

Current KPI Values:
As of my last consultation, the average Cross-Sell Ratio for subprime lenders in the market ranged between 1.5 to 2.0.

However, this general average can differ based on the specific market and lending strategies employed.

Aiming for continuous improvement rather than chasing a set number is best. Progress could be measured weekly or monthly, depending on your organization’s capacity and resources.

Specific Challenges:

One of the biggest challenges with improving the Cross-Sell Ratio requires a deep understanding of your customer’s needs and financial capacities.

It also requires a diverse range of loan products catering to these different needs.

Regulatory hurdles, especially those regarding predatory lending practices, can limit the type of products you can offer.

Technological issues related to CRM and data analytics could also limit your ability to track and improve this KPI.

Furthermore, staffing limitations may limit your ability to follow up with customers and offer additional loan products.

Investor Expectations:

Investors view a high Cross-Sell Ratio as an indication of customer satisfaction and loyalty.

It shows that your business can meet a broad range of customer needs, which could lead to increased revenues and profitability.

However, concerns about over-lending and customers becoming over-indebted in the subprime market could arise. Thus, a balance must be maintained.

Additional Commentary

While focusing on CSR, it’s vital to consider cross-selling quality, i.e., providing services that genuinely meet customers’ needs and not just pushing products to increase the ratio. Furthermore, while the subprime market offers an opportunity for high returns, it’s also associated with high risk. Maintaining a robust risk assessment and management framework is essential.

As a lender focusing on subprime consumers, CSR can be a crucial tool to measure your business’s growth and performance, but it should never compromise the ethical considerations of lending.

Cross Sell Examples

Here is a list of potential cross-sell products and services a brick-and-mortar and online subprime lender might consider.

The key here is to consider the variety of your customers’ financial needs and how you could provide services to meet those needs.

  1. Installment Loans: These are larger loans that are repaid over a set period of time. They can be used for major purchases or to consolidate other debts.
  2. Payday Advance Loans: These are short-term loans designed to cover a borrower’s expenses until they receive their next paycheck.
  3. Line of Credit: This service provides a pool of money that customers can draw from. It provides flexibility as the borrower only pays interest on the amount used.
  4. Vehicle Title Loans: If your customer owns a vehicle, they may be interested in a loan where their car is collateral.
  5. Secured Credit Cards: For customers who have poor credit but are looking to rebuild it, offering a secured credit card can be an excellent service.
  6. Debt Consolidation Services: These are particularly useful for customers with multiple high-interest debts. It allows them to consolidate their debts into a single payment with a lower interest rate.
  7. Financial Counseling Services: Providing financial education and counseling services can help your customers better manage their finances, which could reduce default rates.
  8. Credit-Building Loans: These are small, short-term loans reported to the credit bureaus to help customers build or rebuild their credit histories.
  9. Insurance Products: Providing insurance for items such as automobiles, health, or life could be an additional revenue source. This will depend on regulatory restrictions and partnerships.
  10. Emergency Savings Account: This can provide a safety net for your customers and reduce the likelihood they will need high-interest loans in the future. Offering a competitive interest rate could make this attractive.
  11. Tax services can be an excellent cross-selling strategy for a subprime lender. 

Here’s why: Synergy with Core Business: Tax services align well with lending services, as both require a good understanding of a client’s financial situation.

Attract and Retain Clients: Many people find tax preparation confusing and time-consuming. Offering these services can attract new clients and encourage existing ones to use more of your services. 

Increase Revenue: Tax services provide an additional source of revenue. Customers seeking tax help might also be interested in your other financial products. 

Build Trust: By helping clients with their taxes, you establish a level of trust which could make them more willing to use your lending services in the future. 

Financial Health Check: Offering tax services provides an opportunity to review the client’s financial health. This could lead to the identification of suitable cross-sell opportunities. 

Seasonal Cash Flow: Tax season can generate significant business, aiding in cash flow during this period.

Considering the logistics and regulations involved in providing tax services is essential. This includes ensuring that you have trained staff who are up-to-date with the latest tax laws and software. Consider the cost of professional liability insurance and whether you must register with the IRS as a tax return preparer.

IMPORTANT: Some companies provide turnkey solutions for lenders who want to offer tax preparation services to their customers. Reach out to me for introductions. [TrihouseConsulting@gmail.com

Overall, tax services can be a valuable addition to your service offering, benefiting your clients and business.

While selling these additional products and services can boost revenues and improve customer retention, ensuring that products align with the customer’s needs and financial situation is essential. Always be mindful of responsible lending practices and regulations.

So! Now you have a comprehensive understanding of the Cross-Sell Ratio KPI.

Feel free to reach out if you need further clarification or assistance.

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08
Apr

Rational Discussion: Why People Focus on APR and Why They Shouldn’t

Guest Post by Pawnbroker Steven Adsit: Recently, in a pawnbroker forum, the discussion turned to State APR [Annual Percentage Rate] Caps on Payday Lenders. Some pawnbrokers voiced opinions that Payday Lenders were predatory and charged too much. Others defended them and said the rates were needed based on risk and cost. I want to discuss some of the ideas and points that were made.

Specifically, I’d like to review the Payday Loan Model as it compares to Pawn Loans. This includes the key differences for consumers, their impact on the lending process and APR, and a general discussion on why legislation may not favor pawn lending. Perhaps most significantly, I want to provide talking points as to why rate caps are dangerous for consumers.

“Payday Lenders Have a Very High-Interest Rate”

Well, yes, it’s high, but it likely needs to be. Most people see what seems like a high rate and don’t put much thought into it. To put a very complicated P&L into a simple statement: a business needs to make more than it spends. What it charges for its service is a direct reflection of that. The important point that many forget or don’t even consider: Payday Loans are non-secured loans. Many have 25-45% Loss Rates. Picture your pawn loan balance: what would happen if 25-45% of your Pawn Loan Collateral just disappeared? You have nothing to show for it, you gave them the money; they gave you nothing and just disappeared. You have nothing to sell; now picture what that would do to your sales.

Payday Lenders’ rates need to be high to offset the loss from bad loans. Most Payday Lenders do not check Credit Scores which makes it hard to establish the “likelihood to repay.” While this model allows credit access to more people, this essentially forces all customers to pay for the significant volume of borrowers who default.

People and lawmakers see a high-interest rate and immediately vilify those businesses assuming they are predatory. In fact, the APR is ALL they see; the APR is the focal point.

Payday Loan APR Chart

True APR Chart for Loans

To use an industry comparison, think of a diamond shopper. Customers often come in and ask to see your 1ct stones. The Size is the focal point, they don’t ask to see your VVS stones or your EX EX EX stones. Customers do this because they only see Size as the main factor. We all know there is much more to the diamond’s cost than the size shows, just as there is more to a loan cost than the APR. However, the public sees diamond size as the main factor, just as they see APR as the main factor.

Payday Lenders have a high APR, but I’ve seen many Payday Lender’s books, and they aren’t making “obscene” profits with their high rates. In fact, I often wonder how it’s worth it to them. But you don’t need to see their books to determine this; all you have to know is that when the state forces them to lower their rates, they go out of business. If they could make a profit on the lower rates, they would; I assure you none of them want to close down.

There is historical evidence that Payday lenders were usurous in the beginning when there was no regulation, mostly because of the cycle of re-borrowing that often occurred. The free market competition began to drive those rates down, but by that point, most local governments had already begun to regulate them. And perhaps that was justified. The problem is they didn’t stop with the initial regulatory limitations. At some point, in many states (each state is different), Payday Lenders ran on much lower APRs than they started with and thus were no longer considered usurious. But the stigma had already stuck, and they became a focal point of many politicians. Thus, regulations continued. In many states, Payday lenders are no longer able to operate at all profitably.

The point here is that APR is not an accurate representation of charges and costs. What may appear to be a high rate may not be unjust. Rates are usually in proportion to the cost of doing business. This is a direct relation to pawn. This is a direct relation to any lender. We have to look below the surface to know the cost of doing business and how it is structured. This is how some lenders can charge less, and some must charge more. APR is not an accurate representation of business operations, but unfortunately, it’s all most people see.

This Cost of Business Factor is, in fact, one of the best arguments FOR pawn. Because we hold collateral, we can operate at a lower cost than a Payday Lender. 25-45% of our loans don’t just disappear because they are collateralized, thus protecting the lender from loss and, in fact, saving the customer in the end. Non-Recourse means the customer is free and clear. This saves the customer from collection agencies, legal fees, etc. etc…

Pawn is the BEST business model for servicing the population with a lower credit score. Non-Recourse is the Key to our superiority.

The fact that Sub-Prime Credit Lenders exist, and have always existed, proves that the Industry needs to exist. Obviously, there is a demand for loan products for the unbanked, un-bankable, and even the banked who want fast and easy access to cash. Denying access to a legitimate service that consumers want and need is an unintended consequence of rate caps.

Banks: “A bank can offer a lower rate.” Banks mitigate risk by using credit scores. They don’t see a 25-45% loss because they wouldn’t even loan to that customer in the first place. And if the risk is higher (Low Credit Score), they charge more. That’s one factor that lets them stay profitable at a lower rate. There are more…

A bank charges Loan Costs directly to the customer. Banks require you to obtain insurance, appraisals, home inspections, and other costs BEFORE you qualify for the loan. This is all paid for by the borrower as part of the qualification process, thus allowing the bank to charge a lower APR.

Imagine if someone brought a diamond into your store and wanted a loan. If you used the Bank Model, you would tell them, “OK, you must first Pay to Ship this to GIA, pay to have it graded to find out its 4C’s, then you must pay to have it Appraised for Market Value, then you must pay the Servicing Fees and Administrative Fees for me writing this loan, then we will give you the loan.” If that was the case, then, of course, you could charge a lower APR. A bank makes the consumer pay all the costs then just sits back and collects the interest! If they added all the upfront costs into the APR, it would certainly result in a higher APR. But because the model does not work that way, the masses simply see a lower APR and give them a pass.

For a long-term bank loan, the cost is all at loan origination (Which is mostly paid by the customer directly), and long-term servicing of the loan is very affordable. The profit on a lower interest rate is likely higher on the P&L than a high-Interest Payday Lender or Pawnbroker with short loan terms and high overhead, and a lower cost of capital.

Cost of capital: Most pawnbrokers operate on borrowed money. Pawnbrokers have to pay for the money they loan out. Banks pay almost nothing for the money they lend out. Payday lenders typically pay 12% – 20% for capital to “put on the street!”

At a bank, when an “insufficient funds” [NSF] check is paid by the Bank, allowing an overdraft, the fee is often around $35. This is essentially a loan. What’s the APR on a $10 Overdraft Loan with a $35 Fee? [1800% Take a look at the Chart Above!]

Banks are selective as to whom they will lend. Thus, an alternative service must exist to service those that the banks will not… And the risk is much higher; thus the cost is higher; thus the cost to the customer is higher…

APR vs. LOAN FEE

Often, when pawnbrokers think of 36%, they think of “3% monthly loans.” This is incorrect. APR is calculated to the day. A $100 loan picked up in 15 days would collect $1.50, not $3.00.

Fees: Most low-interest states allow fees to be charged: Storage Fee, Origination Fee, Lost Ticket Fee, Maintenance Fee, etc., etc.

When Pawnbrokers in Low-Interest states add up the fees charged and calculate to the day (not to the loan), they are well over 36% APR. (Remember the bank fee schedule comparison from above.)

It’s very important to note: Many of the states that have passed Payday Loan Rate Caps have INCLUDED ALL FEES IN THE APR CAP. Meaning the total of ALL cannot be above 36%. NO FEES! This would end even the largest pawn operations with the lowest cost.

Side Note: Speaking of Storage Fees, I have numerous customers who tell me they only use us for storage. They get a loan saying, “I know it’s safe and insured, and I’m happy to pay the monthly storage fee”; should that even be called a loan?

Low Rate Ripple effect on Pawn loans – Unintended Consequences:
States with lower Interest rate regulations see minimum loan amounts way up in the hundreds, while 20% states see minimum loans at just $5. National average loans are in the $80-100 range, so there is an obvious demand for smaller loans. Rate Caps force lenders to have higher minimum loan amounts. This cuts out the lower-income borrowers leaving them with no credit options.

Risk mitigation: Low-interest states see collateral lenders ONLY lending on Jewelry and other small items with little risk and a small physical footprint. 20% state pawnbrokers will take almost anything for collateral, thus increasing credit availability to the customer. This is also important to remember as Jewelry is becoming less and less popular as a consumer good.

Loan vs. Sell Price: Low-interest states will offer to BUY at a higher price, Loan at a lower price. (15-day purchase hold vs. 90/120-day loan hold). In many cases, this forces the customer to sell out of necessity when they really would rather keep the item. The Buy vs. Loan value difference becomes especially large with the rapid value depreciation of electronic items, such as Tablets, Laptops, and Smartphones (a smartphone can easily lose 30% value in 120 days).

Keep in mind how easy it is to sell things online for a customer these days… Pawnbrokers beat out Facebook Marketplace because we offer loans; they don’t have to give up the item, not in the scenario where they need more money and the pawnbroker has to offer less to loan. When forced to sell, the customer pays more to replace that item later at retail price than the interest they would have paid if they could have gotten a loan.

Low-interest pawn models only work with huge loan balances. Only a select few can survive. All power is then concentrated, and no one can enter the market because the startup is cost-prohibitive. This creates a huge barrier to entry for the industry. There aren’t many small business opportunities left in this country. Most government regulations create a climate where only large corporations can exist. There aren’t many moms and pops that can open a store and hope to have a million-dollar loan balance in a couple of years. And even if there were, this model can only work in large, densely populated cities. A low-interest rate pawn shop is not sustainable in a less populated city or area. This, in fact, removes access to credit for people who need it and want it. This would leave the majority of the country with no access to a pawnbroker.

Lack of Competition is bad for the consumer, and in fact, it’s bad for the pawnbroker. How many services are included for free in a 20% state: Text Reminders, Free Grace Periods, Postcard Reminders, enough employees to prevent a long line wait (good customer service), Insurance, Security? Etc… These all have a cost!

Reducing APR limits and free services actually lowers the performance of the business; so much of what we do to attract clients is motivated by competition and profit. It encourages us to innovate and try new things. This is better for everyone; business owners, all consumers (not just our direct customers), and the entire industry as a whole. We all want to “give ‘em the pickle” as much as we can, however with very limited profit, that is hard to do. (Hopefully, only a few of you had to google “Give ‘em the pickle”)

Rate Competition exists naturally! In free-market 20% states, you will see “Jewelry Only” pawn with lower rates, or Take Anything Pawn with adjusting rates. Some stores offer different hold periods, and some offer reduced rates for large loans. The competition allows this and leaves choices and options for the borrower.

This is an appropriate time to mention that pawnbrokers serve much more than just low credit and unbanked consumers. The simple fact is that we serve people of all income levels. A pawn loan is fast, safe, and discreet. We loan to business owners, entrepreneurs, middle-class borrowers, upper-class borrowers, and many others. Our fast, easy process, customer service, and no recourse loans are extremely attractive to customers at all income levels.

Bureaucratic enforcement of low APR limits all these options and lowers the performance of the business, constraints operating models, limits consumer choice, and, most importantly, denies access to financial services to millions.

Buy / Sell

“If they lower the interest rate, I’ll just become a Buy / Sell Shop.” That was a possible thought before Craigslist, Facebook Marketplace, Poshmark, Stock X, Let Go, etc., etc. Now, loans are all pawnbrokers have. The ability to repay and KEEP the collateral is what sets us apart. When forced to sell, very few will sell you an item at half value when they can put it up on Marketplace for 75-90% value and sell it quickly. (We also provide a safe way to sell; don’t forget to remind people of that when you remind them that they can KEEP their items)

What is the Buy / Sell effect on the consumer? All evidence illustrates the customer’s need for loans, not a place to sell. The problem is de-collateralizing people. Forcing them to sell products to get money destroys their asset base and reinforces a cycle of poverty. The cost to replace an asset is much higher than the cost of a loan, thus putting the consumer even further behind.

Some Lenders used to only charge 36%. “My Grandfather Ran a store for 50 years and only charged 3% per month.” As we clarified before, they charged 3% per Loan, not APR. Also, most charged some fees. But let’s move on….

Simply put, your grandfather did not have the overhead and risk we have today. Not even close. In fact, not even in the same ballpark.

Years ago, I was looking at an old pawn ticket (yes, I collect them) from 1936 that showed a 3% monthly Rate (not APR, but 3% per loan/month). I wondered how they could do that. I decided to see what it would look like if I did that. I did a quick little experiment on my P&L. It wasn’t perfectly scientific, but it illustrates the point.

I added a Column to my P&L called “1936,” and I adjusted each line item to represent the 1936 estimated cost and rate. I changed my annual pawn interest income to reflect proportionately a 3% rate (which is under 3%). Then I adjusted each expense to reflect an estimate of the 1936 cost. Most of the costs would not exist in 1936.

Yep, you guessed it. I would have made a higher profit operating in 1936 at 3%/month than I do operating in 2022 at 20%/month.

Look at your line items. How would they look 50 years ago?

  • Did your grandfather pay $1000 per month to operate Air Conditioners?
  • Did he pay to build and maintain a Website?
  • What % of profit did he pay to third-party online retailers?
  • How much was his Pawn Insurance?
  • Unemployment & Workman’s Comp Insurance?
  • Payroll provider?
  • Credit card processing?
  • Accounting expenses to figure it all out?
  • Security system & monitoring?
  • Surveillance system?
  • Sigma, XRF, Synthetic Diamond Tester?
  • OSHA / ADA Compliance Costs?
  • Licensing Costs?
  • Bond Costs?
  • Software Cost, Computer Maintenance, Smart Safe Cost? Broken/Locked electronics write-off?
  • Property Taxes?
  • I’ll stop there….

I could make this list go on for an entire page. Look up for a moment and look around you at everything you have and need to operate. The fact is we have a high overhead, and it gets higher every year.

Remember also; a lot of the things your grandfather did himself are now too complicated and time-consuming to do alone. They must be hired out… Payroll, Credit Card Security Compliance, Website Building…

Worry about Lending Caps? Voters don’t understand. If they see a ballot title they like, they vote for it with no understanding of the ramifications. The government never takes away regulations. They only add. And they get larger and larger. Remember when the MLA didn’t include pawn transactions? Well, guess what, it got larger and larger, and now it does. In a few years will, we will be saying, “Remember when they only capped Payday Lenders?”

This country is quickly heading to a full Government or Giant Corporation control model, if not Government control, then Giant Corporation. Bernie wants the Post Office to give loans. Amazon is offering Loans now… Google (Alphabet) has a hand in some loan companies. Facebook has some loan programs. I’d say those guys might have an upper hand in your operation. And when a Government regulation puts you out of business, you can bet that one of those big corporations will still be able to do it somehow.

Voters don’t understand any of this. Voters simply see a high rate and think they should vote it down. They do not understand Costs, Profit, Loss, Overhead, or Cost of Loan Acquisition… They don’t understand the ripple effect and how Forcing/ Manipulating one thing will affect another.

A ballot initiative might have this title: “Put a Rate Cap on Loans.” But voters don’t understand the consequences of this. Perhaps the title should be “Force all Small Lenders to Close.”Perhaps it should say, “Take all credit options away from people with lower credit scores.” How about these titles: “Only allow Large Corporations to offer financial services, no small businesses allowed” or “Prevent the unbanked from getting financial services, Increase the profits of banks collecting bad check fees, “Force people to sell personal property to secure funds, force property transfers to only happen in unsafe and unregulated environments.”

This is the ripple effect. Do you think those ballot titles would get the same number of votes?

Most voters don’t understand credit as it relates to our industry. How would they feel if they were told suddenly that they could no longer use a Credit Card? Pawn is simply a credit card to our customers, but voters don’t make that connection. Just as a credit card is essential to many, Sub Prime Credit Loans are essential tools for a large portion of the population. People need actionable tools to manage cash flow issues. They do not need regulations denying them access to help.

What to do? I hope this does not sound like Doom and Gloom. I try to stay upbeat and offer solutions. It’s hard at this moment. I’m thinking about how much I’ve spent on additional security this year, I’m thinking about how much payroll cost has gone up, I’m thinking about how much property taxes have gone up, and how much more all taxes may / will go up. I’m thinking about how many proposed legislative items will directly raise costs and prevent parts of our industry from operating as normal.

I remember operation Choke Point and having my Credit Card Services Stop on a busy Friday without notice, then having it happen two more times in the next months, then getting a 30-day bank termination notice.

I’m also thinking of how proud I am of what I do; how proud I am of what all Pawnbrokers do. I’m thinking about how hard we work to provide a service that is desperately needed. I’m thinking about how many jobs we provide and how we fit perfectly in the economic cycle. I’m thinking of how accepting and understanding pawnbrokers are: of all people from ALL walks of life. I have never met a more well-rounded person than a pawnbroker.

So what can we do? Educate People and Leaders! If people understood that we provide a service that no one else is willing to do. If people understood that we don’t make “Obscene” profits. If they understood the crazy hard work required to operate. If people understood the high overhead and risk compared to other lenders. If people understood that collateral loans don’t discriminate based on anything: credit score, race, sex, age, income, religion, etc. If people understood how we provide safe financial access in an unsafe world. They need to understand all this BEFORE they get to make a knee-jerk vote that they don’t understand.

It should not be in the government’s interest to deny consumers access to a legitimate service they want and need. This must be kept in the mind of legislators, as the public does not understand this when voting. It should never even reach a ballot!

I once heard someone say to a pawnbroker, “You guys charge too much. My brother got a loan and couldn’t afford to pay it back.” The wise pawnbroker replied, “Well, why didn’t YOU just give him the loan?” The man thought for a moment and then said, “good point.”

We provide a much-needed and important service that no one else can or will provide. This is a Fact. This is the fact even in today’s crazy modern, almost cashless, digital, connected world.

The NPA tirelessly helps educate lawmakers and the public. You should help them do that. You should help your state organization do the same. Many already do this, but many don’t. If you don’t, now is the time to get proactive. Join the NPA, Join your state association. Once you join, help them, your money is not enough. Then, talk to your local officials, police, sheriff, county commissioner, mayor, fellow business owners, customers, and anyone you can. Don’t just tell them you are a pawnbroker; tell them how great pawnbrokers are and explain why.

I’ll end with a suggestion for further reading: PAWNSHOPS, BEHAVIORAL ECONOMICS, AND SELF-REGULATION by SUSAN PAYNE CARTER & PAIGE MARTA SKIBA, 2013. This research article is scientifically conducted and dives deep into consumer behavior in relation to pawn. Here is an excerpt from its conclusion:
“We view pawnshops as a potentially attractive alternative to other forms of high-interest credit. Pawnshops offer simple transactions in which anyone can participate. No credit is needed, and no credit check is conducted. Interest rates on pawnshop loans are lower than those associated with many other types of credit, even mainstream credit. The combination of the existing regulations on interest rates and what appears to be consumers’ self-governing repayment behavior or “self-regulation” seems to work well in this market. While we cannot say for sure what behavioral factors are at play, repayment rates on pawnshop loans, particularly those secured by sentimental items, are high. Some combination of sentimentality, loss aversion, and discounting seems to help borrowers make good on their pledges. A deeper welfare analysis is difficult for us to conduct without additional data, but we are convinced that pawnshops can be a good alternative source of credit. Further research on pawnbroking and its customers will give policymakers, consumers, and academics a better grasp of this ancient and yet still popular and important institution.”

Written by Steven Adsit, a 20-year Pawnbroker, NPA Colorado State President.

03
Sep

Consumer Wages & Employment Real-Time: a State-of-the-Art Platform

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Announcing a state-of-the-art service for sophisticated small-dollar loan balance sheet lenders! The simplest way to access, verify & update your loan applicants, & existing borrowers employment status up to the hour.; real-time! Better than IBV!

We integrate DIRECTLY with employers! Major, significant employers! 22,000+ employers!! Want to know how many hours your debtor/applicant worked this a.m? Yesterday? Wages earned at Amazon? Walmart? USPS? Target? Uber? Lyft? Starbucks, Home Depot, FedEx, Best Buy, Albertsons, Kroger, Chase, all branches of the U.S. Military… and more and more and more…

Fill out my online form.

  • Automatically update banking & debit card information stored in your customer’s workplace account!
  • Verify your Borrower’s work history
  • Employment status
  • Employers(s)
  • Hours worked! [Refresh hourly]
  • The vehicle used [for their job if appropriate for your business model]
  • Wages earned > depository account(s)
  • White-labeled for Lenders Name/Brand/Logo!
  • Borrower/Debtor social Reputation monitoring
  • API integration is available. WE ARE OUT OF BETA!​​​​​​​
 
What’s NOT to like? Better, faster, stronger, fresher, bolder… than IBV! 
ISO’s/Resellers… OK.
 
This is IBV on STEROIDS! 
 
Sign up for a Demo. The line is already down the block! [Bring your mask if you’re in a “blue” state! Gonna let your competitor annihilate you?
Sitting on a ton of cash you can’t put out on the street? The garbage leads your buying have been “picked over?” 

Want to learn more? Scroll to the bottom of this page or click: Request Demo

Jer Ayles
Trihouse Consulting
https://TheBusinessOflending.com
Cell: 702-208-6736 PDT after 10 am.
PS: We’re raising money for our Online collateralized Title Loan Company. Equity and/or Debt deals avail. Reach out…Title loans are in demand. These are not risky payday loans.
​​​​​​​PPS: I have a tremendous new Artificial Intelligence debt negotiation platform ready to introduce to you as well. NO MORE CALL CENTER HEADCOUNT to collect your $$$.
Or, apply now for a Demo: Online Demo Schedule.

18
Mar

What’s Working-Storefront Operations and Corona Strategies

Corona & Storefront Lenders

I have equity in some pawn shops, payday loan, title loan, personal loan… brick-n-mortar locations. I belong to a couple of industry groups & associations in a multitude of States.

The following is what ONE entrepreneur has chosen to do to remain open. I am not endorsing it. Rather, sharing it with you. This is actually provided by Yigal’s Group for pawnshop owners. [Consultant/Coaching for Pawnshops]

Think!

We SINCERELY hope you and your Team are doing well.

It’s tough around the globe BUT I’m very optimistic about the eventual outcome of our industry!

I want to EMPHASIZE that WE – those of us in the business of lending to the masses – are about to experience the most profound changes and OPPORTUNITIES imaginable!

Face-to-face interactions will diminish PERMANENTLY. Digital behaviors and transactions ordinary people can execute from their phone will scale significantly. Embrace a digital experience theme for your life, your brand, your business, for YOU, or “die!”

Disruption = Opportunity!!

Demand by consumers for solutions for their financial challenges is going to scale beyond our resources! If you need help adapting to this new paradigm, REACH OUT. If I cannot help you, I KNOW who can! Jer TrihouseConsulting@gmail.com

Steven A: What’s working for us:

We want to limit the people for moral reasons and stay open to serve those in need and to survive as a business.

I am feeling good that our plan is working; we are serving and we are not creating a “Spreading” scenario.

  • We have Signs in front of the Door Stating Limited Capacity (As Pictured).
  • We have an cheerful happy friendly employee at door who watches, counts and allows in and out.
  • If line is too crowded outside, employee tells them to spread out.
  • Door employee talks to the line while waiting and asks what they are up to, pre screens… rewrites can go in and out quick, loans on crazy stuff may get told “not today”. Answers questions, makes sure no one is waiting for no reason. Also makes sure no one is sick coming in. This is not as hard as it sounds. No one has any issues with it.
  • Employee opens and closes door no one else touches door handle.
  • We have four stations. We are low on employees, but basically allowing one customer per employee / station.
    Station is wiped down between customers.
  • Station / Counter has a Triangle sing on it preventing people from leaning on counter. Without this barrier they will lean, you need the triangles (as pictured). This keeps them standing upright which keeps them 5-6 feet away, a rope barrier would work as well. But you need a barrier otherwise they will come and get a foot from your face just out of habit.
  • Pens. We have a Clean Pen and Dirty Pen jar. Instruct them to take a clean pen, and put in dirty pen jar when done. Watch them because they will put it right back in the clean.
  • Money and ID and such just goes on counter, no need to handle it.
  • We also tell the customers “Remember, the money is likely dirty, be careful with it, and use the hand sanitize anytime you handle money”.
  • Send em on the way.
  • Employees can wear masks if they want but none are, as long as customers are keeping distance they feel good.
  • Yes, we speak up if someone is breaking the new social mores, wandering around pointlessly, getting too close, any cough we ask to leave.
  • When we control the door people understand we are serious and it gives us the chance to tell them its really important and hopefully if we all follow the safe practices it will be a short lived thing.
  • People are buying quick and easy. Game systems, firearms, TV’s. Quick easy, not even asking for discounts. Just go grab a TV and Checkout, kinda nice.
  • We had the system down to a tee yesterday and I believe we kept everyone 6 Feet away from one another.
  • Think we did our social responsibility and that we were NOT a place where infection is being spread.
  • We also got money to those in need and made a bit of money ourselves, (Not much but a little at least).
    Hope this helps. We are in a city of 120,000 BTW. Not high density. Mostly suburban.
How to open a loan business

HOW TO OPERATE A LOAN BUSINESS

Jer – 702-208-6736 Cell

TrihouseConsulting@gmail.com
https://www.TheBusinessOflending.com
https://www.facebook.com/JerTrihouse
https://twitter.com/paydayloanguy
Trihouse Consulting. Lenders, Teachers, Resources, Knowledge

Yigal Adato Pawnshop Consulting & Coach

14
Feb

Available: Experienced Operations Manager: Tribal Lending, Call Center, Marketing, Collections

Available: Experienced Operations Manager: Tribal Lending, Call Center, Marketing, Collections…

Nici C. is an experienced Operations Manager/Team Member in the Subprime as well as Tribal Lending Industry seeking her next opportunity. 

With 10+ years of small-dollar lending experience, Nici possesses exceptional skills in call center and operations management, marketing campaign management, CRM, collections, complaint handling and resolution, staff development, fraud investigation and monitoring, quality assurance, as well as startup experience. Nici will consider ALL working environments including remote, part-time, project oriented, full-time… She’s currently based in Atlanta.

Reach out to explore: Nici@PaydayLoanIndustry.com

FAQ’s

Is she willing to relocate? Yes

What LMS providers is she experienced with? EPIC, TranDotCom, Infinity

Which  CRA’s? Why use one or two vendors vs another? Experience in dealing with vendors to change control files and manage data issues. Worked with Clarity, Factor Trust, Data X and Decision Logic

Which underwriting 3rd party vendors has she worked with? Clarity, DataX, IDology, Factor Trust, LexisNexis

Would she say she has “relationships – first name basis” with the network of vendors servicing our space? Can she pick up the phone and get an issue handled? Yes

Can she write about the industry? Yes

In-depth analysis? Trends? Niches within the industry? Yes

From industry trends to customer acquisition through underwriting, processing, funding methodologies, vendor selection, collection strategies… Yes

Experienced in what, if any marketing channels/customer acquisition? Email, social media, voicemail drops, direct mailing…

Is she familiar with and able to provide commentary and insight regarding typical KPI’s? How to improve them? For both de novo and seasoned? Yes

Any title loan B2C experience? No

Which tribes has she worked for? Several! Has NDA’s in place. [She’s discreet!]  Has also worked with offshore and state by state lenders.

Languages? English

IMPORTANT: Is she a skilled content writer? Yes

Ever hear of Podium? Yes

Google Adwords skill set? Yes Workarounds for their PDL policies? Yes Same for FB? Yes

SEO/SEM? Yes

Bank relationships? Amenable to B & M’s? Tribes? No [Dear reader: Click here for a tribe: Leaning Rock Finance

Know WordPress backend? Yes

HTML? Yes

Photoshop? Yes

FB? Yes

Instagram? Yes

Twitter? Yes

Developing direct mail pieces? Yes

Familiar with the latest AI and automation platforms? Yes

Enjoys nothing better than to go to bed at night and read the latest judicial wins by the companies employing the sovereign nation [tribal model] and  the superior financial returns reported by ENVA, CURO, ONEMAIN FINANCIAL, WRLD, CACC, ELVT… quarterly earnings reports along with the great work performed by our industry associations including NAFSA, OLA, CFSA, FISCA..? Yes {Man, this girl is as sick as Jer}

Tell me more about “fraud investigation.” Monitoring accounts for suspicious activity; investigating fraudulent transactions and dispute filing/resolution in the prepaid card industry.

Does she live and breathe our industry? Yes

Fintech aware/oriented? Yes

Can’t get enough. Is she crazy like us? Yes!

How does she react if called a “loan shark?” First, be empathetic then respond with facts as it pertains to terms and conditions/signed agreement.

What are her income requirements? Open to negotiations. Depends on the gig!

What’s the largest headcount she’s managed? 77

Portfolio size? Transaction monthly volume? Managed a Team doing 100 loans a day, Managed a Collections Team of 20 and a origination team of 50, managed QA departments.

Insurance requirements? Yes

Able/willing to attend the Assoc. Conventions? Yes

Would you consider her more of an assistant? Assigned tasks and completes them? Or a creator who can join disparate ideas and combine them leading to 100X outcomes for her Team? Well-versed; ability to do both!

In an ideal world, what would Nici PREFER to be doing? In an ideal world, Nici would prefer to be working with a PDL Company where she can continue to grow/learn and is seen as an asset by utilizing her current skills/knowledge to grow the portfolio. 

Nici resides in Atlanta, Georgia and can be contacted at: Nici@PaydayLoanIndustry.com

01
Feb

Lending to the Masses Through the Roof! Enova, Curo, Elevate, Lendup… $300M Quarters

By Jer Ayles CURO reports $300M+ quarter. Enova reports a $300M+ quarter. Lendup reports $2B.  On and on and on! Demand by consumers in all economic brackets through the roof unabated! I could name dozens of additional lenders struggling to meet demand. In January 2019, Dave.com had 1,000,000 subscribers paying a $1/month subscriber fee JUST TO BELONG. By September 2019, Dave.com had 5, 000,000 paying $1/month! Earnin. Cash America. Elevate. First Cash. Four Oaks. One Main Holdings. Does it ever end?

How to start payday loan company

How to Start a Loan Business

Billions of dollars are lent every month to U.S. consumers! And let’s not ignore the Native American Indian tribe, online lenders! LeaningRockFinance.com. LDF is said to have 20 portfolios totaling $80,000,000 on the street.

From Yahoo Finance: “LendUp, the company whose goal is to make financial health a reality for all, announced today it has issued over $2 billion in consumer financing through its digital lending platform. Since 2012, LendUp has provided more than 6.5 million loans, with an average loan value of approximately $300. The company continues its commitment to providing more people with greater access to consumer credit and financial services.

“We’re very proud of this significant lending accomplishment, the progress we’ve made in driving disciplined, profitable, and sustainable growth, and our role as a standard-bearer for responsible and inclusive lending and banking,” said Anu Shultes, CEO of LendUp.

Named by CB Insights as one of the startups disrupting the retail banking value chain, LendUp helped to pioneer embedded financial education as a model to support more than half of Americans who are underserved by traditional credit and banking markets. The company combines its education programs with access to microfinance solutions such as short-term installment loans—which can help end the need for these consumers to take on more costly credit solutions, including traditional payday loans, title loans, and overdraft protection.

“Through our lending, education, and savings programs, we’ve helped customers raise their credit profiles by hundreds of thousands of points cumulatively and saved them hundreds of millions of dollars in interest and fees from much higher cost products. While there’s much more for us to accomplish, this milestone is a real testament to the impact that financial service providers like LendUp can and should have on the market,” added Shultes.

In January 2019, the company announced the spinoff of its credit card business into a new entity, Mission Lane, allowing LendUp to focus on its core lending, experiential education, and cost-savings programs that have helped to put more people on a path to financial health. LendUp customers have taken more than two million courses through the company’s gamified financial education platform that teaches them better ways to manage their money, establish a credit profile, and develop stronger financial behaviors—like saving for an emergency fund.

Anu Shultes Marks One-Year Anniversary as CEO

Shultes, one of the few female CEOs leading a major fintech lender.

The future looks GREAT for lenders! Need help getting started? Are you a Lender today in need of expert help to improve your operations? Reach out! Get a copy of our “bible” or schedule a call: Clarity.fm Calendar

Original Yahoo Post Here: Lendup on Yahoo

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