Imagine a regulatory storm that could shutter one in three subprime lenders by 2026 unless they act decisively before March 30, 2025.
The CFPB’s Small Dollar Lending Rule isn’t merely a compliance checkbox; it’s a seismic shift in how America’s $50B high-risk credit market operates.
For lenders who survive this upheaval, there’s profit. For those who dismiss it, there’s peril.
The countdown is ticking: Will your systems collapse under failed payment tracking mandates, or will you outmaneuver competitors by turning compliance into a competitive edge?
This isn’t speculation it’s a masterclass in adaptation.
Drawing on insights from CFPB insiders, litigation strategists, and the operators who’ve already rebuilt their infrastructures, what follows isn’t advice. It’s a blueprint to thrive when the rules rewrite the game.
Read this guide as if your ability to lend – and profit – depends on it. Because it does!
Incorporating Regulatory Nuances, Compliance Strategies, and Risk Mitigation
1. Audit Your Loan Portfolio and Systems
Identify Covered Loans: Determine which loans fall under the SDLR’s scope:
Short-term loans (≤45 days).
Balloon-payment loans (terms >45 days with one payment ≥2x smaller payments).
Longer-term loans (>45 days) with APRs >36% and automatic withdrawal access.
Upgrade Payment Systems: Ensure systems can:
Track consecutive failed payment attempts across all channels (ACH, debit cards, etc.) and block further attempts after two failures.
Automate real-time alerts for failed payments to trigger borrower notifications and authorization workflows.
Securely retain records (payment histories, notices, authorizations) for 36 months.
2. Overhaul Borrower Communications
Revise Notifications:
First Withdrawal Notice: Sent ≥3 days before the first payment attempt.
Unusual Withdrawal Notice: For deviations in amount, date, or payment channel.
Consumer Rights Notice: Sent within 3 days of the second failed attempt, explaining reauthorization requirements.
Use CFPB Model Templates: Adhere to safe harbor language for notices to avoid penalties.
Leverage Multi-Channel Delivery: Combine email/SMS with long-form notices (mail or in-person) to meet SDLR standards.
3. Implement Compliance-First Technology
Adopt Automated Tools:
Payment Attempt Tracking: Systems like REPAY’s Declined Payment Tracker or Payliance’s Real-Time Monitoring to enforce the “two-strike rule.”
E-Sign Compliance: Ensure electronic consent aligns with SDLR-specific requirements, not just E-Sign Act standards.
Open Banking Integration: Use solutions like Chirp.Digital to verify borrower account balances pre-withdrawal, reducing NSF risks.
Test Systems Before March 30: Conduct dry runs to identify gaps in tracking, notifications, or authorization workflows.
4. Train Teams and Refine Processes
Staff Training: Focus on:
SDLR’s “two-strike” rule and authorization protocols.
Handling borrower inquiries about failed payments or reauthorization.
Escalation paths for compliance exceptions.
Update Payment Authorization Workflows:
Require explicit borrower consent (written or electronic) after two failed attempts.
Document all reauthorizations and link them to specific loans/accounts.
5. Mitigate Financial and Legal Risks
Explore Alternative Products:
Payroll-Deducted Loans: Bypass SDLR rules by structuring repayments via employer partnerships.
Longer-Term Loans with APR ≤36%: Adjust pricing to avoid SDLR coverage.
Prepare for Litigation Scenarios:
Monitor lawsuits challenging the CFPB’s funding structure or SDLR validity.
Build flexibility into compliance plans to adapt if courts delay/enjoin the rule.
Engage Legal Counsel:
Conduct a compliance audit to address gray areas (e.g., retail installment contracts).
Review payment authorizations to align with NACHA rules and SDLR limits.
6. Proactive Regulatory Engagement
Join Industry Coalitions: Advocate for balanced implementation through groups like CFSA or state associations.
Submit Feedback to the CFPB: Highlight operational challenges (e.g., debit card exclusion requests) during open comment periods.
Additional Resources
CFPB’s Small Entity Compliance Guide.
Webinars/Events: Attend the LendSuite Conference 2025 (March 10–12) for SDLR strategies.
Legal Advisors: Partner with firms specializing in consumer finance litigation (e.g., Hudson Cook LLP).
Key Assumptions in Our Draft to Revisit
“Potential Delays”: While litigation risks exist, the CFPB has ratified the SDLR post-Seila Law, making March 30, 2025, the firm start date unless courts intervene.
“Alternative Products”: We have not addressed SDLR-exempt options (e.g., wage advances, no-cost loans).
“Stay Informed”: We emphasize monitoring the CFPB v. CFSA litigation and state-level regulations, which may impose stricter rules.
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Reach out to Jer at : Jer@theBusinessOfLending.com
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