Let the Market Decide: A Lesson from the Counter

Jer, ever had a french fry burn? Doesn’t feel great, does it? 

But sometimes, it takes that kind of sting to wake folks up. 

Those who want to tell us how best to handle our finances—our “overlords”—could learn a thing or two from actually working the counter for a day. 

Maybe then, they’d understand why so many hardworking Americans need quick access to credit when life hits hard.

Instead of preaching down from their ivory towers, how about they roll up their sleeves and live a day in the shoes of someone deciding between rent and groceries?

Sure, they say they’re protecting consumers, but what if choice is what consumers really need?

We say let the marketplace determine what products people want because when the financial pinch comes, people deserve options.

Just ask the person whose car breaks down on their way to work or the single parent with a surprise medical bill.

A cap on interest rates sounds nice in theory, but in reality, it only shrinks access to the credit so many depend on. 

When regulated too harshly, all we’re left with is a bigger “loan desert” and folks turning to riskier alternatives.

President Trump had it right: Sometimes, you gotta get down in the trenches.

So, to the folks making the rules, here’s an idea: work the counter for a day. You might learn a little empathy goes a long way.

Let’s allow people to make their own choices.

Jer, WHAT DO YOU THINK? What’s holding back your loan business? Jer@theBusinessOfLending.com

Questions? Need help? Introductions to 3rd-party vendors who will enable you to transform your loan business? Reach out to Jer at: TrihouseConsulting@gmail.com 

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